Analyst Retail Media

Overview

Permanent 

Up to £50,000 pa + Pension + PMI + ShareSave + 6.6 weeks holiday + Hybrid Working (1-2 days per week in the office)

Southampton, Store Support Office

We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO) we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they’ll love. Join us as a Retail Media Analyst and you’ll be a big part of this. 

What's the job?

• Deliver high-quality analysis across Retail Media, CRM and Loyalty with a clear focus on customer behaviour, audience performance, and commercial outcomes.
• Build and evaluate customer audiences and segments for Retail Media use cases, supporting activation through group-supported platforms and partner channels.
• Measure and report on campaign performance, including incrementality, uplift, ROI, and contribution to sales, margin, and customer engagement.
• Deliver post-investment reviews (PIRs) for CRM and Retail Media activity, identifying what worked, what didn’t, and what should change next time.
• Support the definition and tracking of customer health metrics, including acquisition, engagement, frequency, churn, and long-term value.
• Partner with Retail Media teams to help demonstrate the value of first-party data to internal and external stakeholders, including suppliers.
• Produce clear, decision-ready insights that influence campaign design, audience strategy, and prioritisation, not just reporting for reporting’s sake.
• Work within a matrix of analysts and data specialists, contributing to shared analytical products and scalable approaches rather than one-off solutions.
• Support the growth of B&Q’s Retail Media proposition with robust insight and performance measurement.
• Bring external perspective on Retail Media, CRM, and personalisation, keeping up with industry trends, competitor activity, and emerging best practice.

What we need:

• Previous experience gained from working within the Retail industry is essential
• You can write complex SQL queries and have had experience working with other languages such as Python or R.
• You have experience of marketing campaign design and analysis, working with customer data to find key insights to inform and drive change within the business.
• You can design, execute, and evaluate marketing campaigns, optimise customer journeys, and increase marketing ROI
• You can also use statistical methods such as hypothesis testing, confidence intervals, and p-values to draw valid conclusions and recommendations
• You have familiarity with cloud-based analytics platforms such as Databricks, Snowflake, or BigQuery.
• You are comfortable working in a matrix and agile environment, adapting to changing priorities.

What's in it for me?

As part of a great team, you’ll be valued for who you are. We’re committed to making B&Q more diverse and representative of the communities we serve, where everyone can feel they belong and have equal opportunities. You will have access to a range of networks that represent our colleagues and allies and help us to continue to put diversity and inclusion at the heart of our business.

We also recognise that wellness means different things to different people, and we want to help colleagues be at their best and feel well by offering a range of benefits to help you. As well as a competitive salary, our benefits package includes an award-winning pension scheme, bonus, ShareSave options, 6.6 weeks holiday, payroll giving, an Employee Assistance Programme, shopping discounts, colleague wellbeing benefits and lots more! 

So we can support you during the application or interview process, please contact recruitment@b-and-q.co.uk for any recruitment adjustments.We welcome applications from all candidates; however, please note that we are unable to provide visa sponsorship for this role, and applicants must have the right to work in the UK.