Counter Manager

Trinny London· Retail Field
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📍 Cardiff, Wales, United KingdomFull time

About this role

Role - Counter Manager

Location - Cardiff

Hours - Full Time

Salary - starting from £30,900

Are you ready to rethink your routine? We’re looking for a Business Manager to join our sparkling Cardiff counter located in John Lewis. This role will report into the Regional Manager and be responsible for the day to day running of our Cardiff counter. A Trinny London Artist is the true heart of where everything happens. You’ll be responsible for embodying our mission of giving our customers the tools they need to be their best every day using our stackable, portable, curated makeup and our award-winning skincare. You’ll do this by combining your next-level artistry skills with impressive product knowledge and a passion for people. You believe in the product being accessible to everyone, and you can adapt your style to suit the needs of who you’re talking to.

Welcome to Trinny London!

Here at Trinny London, we’re changing the face of makeup and demystifying skincare, and we're only just getting started. Founded in 2017 by Trinny Woodall, Trinny London is challenging people all over the world to rethink their routines.

We have achieved tremendous growth since 2017 and we’re proud to be one of Europe’s fastest-growing beauty brands. We’re generating millions of sales by developing innovative products, acquiring hundreds of thousands of supporters and customers all over the world, and more importantly, building a talented and motivated team to support our fantastic growth.

We live by three core values: bring fearless passion, act with smart intent and all wear yellow together. We always go the extra mile, working together to push boundaries and celebrate our wins and learnings as a team. We listen to every idea, big or small, and make considered decisions. We support each other to achieve our goals and thrive on collaboration.

The Role

Your daily to-dos might look like this:

  • Lead your team from the front by:
    • Achieving your own targets
    • Improving your product knowledge and remaining up to date with beauty trends
    • Conducting appointments and elevating your artistry
    • Always demonstrating a customer-centric approach
  • Manage the daily, monthly and quarterly running of your counter, creating business plans to ensure the success and smooth-running of your business
  • Complete and distribute rotas, as well as logging payroll, sickness, holidays, 121 notes, ROCs and RTW checks to our HR system
  • Oversee the execution of inventory checks, stock counts and visual merchandising
  • Accurately follow health and safety procedures
  • Utilise retail management and team meetings to feedback on you counter’s performance
  • Ensure that your team and counter are meeting business objectives, targets and KPIs, and addressing any underperformance, seeking support from the Training Team or your Area Manager where deemed necessary
  • Motivate your team to continually strive to improve their artistry, product knowledge and performance, utilising the education and training team and resources
  • Conduct weekly 121s and monthly reviews, championing your team’s ambitions to progress
  • Independently address any performance, attendance or conduct issues in line with Trinny London expectations, utilising the appropriate procedures and support, escalating when necessary

The essential skills and experience required to succeed in this role are:

  • Experience leading a team, ideally within the luxury sector
  • Passionate for makeup and skincare
  • Proven experience leading a team to success within the retail industry
  • Adaptable and confident with an ever-changing environment
  • Positive and can-do attitude
  • Strong communication and mathematical skills
  • Comfortable working towards and exceeding KPIs
  • Punctual and organised

We always love to hear from anybody interested in the Trinny London team! Although we are looking for the essential skills listed above for this role, we’re always keen to hear from ambitious individuals looking for their next challenge.

We want to provide our customers with the tools and confidence to be their best, and we do this for our team too through our benefits:

  • Welcome Trinny London Starter Stack
  • Company discount for yourself (50%) and your friends and family (40%) after 3 month probation
  • Competitive commission structure
  • T-Parties = summer and festive celebrations!
  • Rewards and Recognition Scheme (awarding length of service with gifts, vouchers and additional annual leave)

Equal Opportunities

We celebrate diversity within our customers, our products, and within the teams we build. We champion inclusivity and giving everyone a chance to be the best versions of themselves.

We are committed to equality of opportunity across the company and welcome people from all backgrounds, with their unique perspectives, ideas and experiences.

#TLRETAIL

Frequently Asked Questions

Is the salary disclosed for the Counter Manager position at Trinny London?
The salary for this Counter Manager role at Trinny London is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Counter Manager position at Trinny London located?
This Counter Manager role at Trinny London is based in Cardiff, Wales, United Kingdom. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Counter Manager role at Trinny London full-time or part-time?
This is listed as a Full time position. It is posted as a Counter Manager role in the Retail Field department at Trinny London.
Which team or department does the Counter Manager at Trinny London belong to?
This Counter Manager position is part of the Retail Field department at Trinny London. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Counter Manager position at Trinny London?
Click the "Apply Now" button on this page. You will be redirected to Trinny London's official application portal hosted on workable where you can submit your application directly.
When was the Counter Manager job at Trinny London posted?
This Counter Manager position at Trinny London was posted on Jun 1, 2026. Apply as soon as possible — early applications are often reviewed first.
Counter Manager
Trinny London
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