Email Marketing Specialist

Company Description

Home to the Toronto Star, Canada’s largest daily newspaper, and other trusted brands including The Hamilton Spectator, Waterloo Region Record, The Peterborough Examiner, St. Catharines Standard, Welland Tribune, Niagara Falls Review and over a dozen local community news sites, Torstar is a progressive media organization dedicated to impactful journalism, community engagement and storytelling with purpose.  

Torstar is committed to innovation, audience engagement, and the long-term sustainability of high-quality journalism in an increasingly complex and fast-changing media landscape. With the thoughtful integration of emerging technologies like data analytics, AI-powered tools and modern content platforms, we deliver high-quality trusted news with speed, precision and interactivity. Our continuous evolution reflects our deep commitment to innovation in the service of journalism, ensuring that our newsrooms remain agile, audience-centric, and equipped to thrive in a rapidly evolving digital media ecosystem, without ever sacrificing reader trust. 

Our Commitment To Diversity
We strive to be a leader in building and cultivating an employee community framed around fairness, support and opportunity. We believe that what makes us different, makes a difference. And as a team, the diversity of our backgrounds, interests and experiences is what enriches our work, and our workplaces. We welcome all, and we strive for an inclusive culture that allows individual growth and shared success.

Job Description

As an Email Marketing Specialist, you will work with cross-functional teams to support the Toronto Star’s growth initiatives through email campaign management. You’ll be responsible for the thorough execution of each email campaign, the refinement of existing templates, and the creation of new ones.

• Manage the email calendar to monitor requests for deployments from various business units and head off any audience conflicts
• Work with internal teams to ensure strategic initiatives are reflected in an accurate and effective manner
• Stay on top of the campaign management tasks to ensure projects stay on track including collection of campaign assets and contact lists.
• Day-to-day email campaign execution, including list imports, set-up, segmentation, scheduling, and reporting
• Confirm all email components (links, personalization, images) are functioning and displaying as expected
• Support any design changes, CSS and HTML updates, and troubleshoot template, content, and images
• Optimize existing and new templates for viewing across multiple platforms and devices taking into consideration best practices for preview text, subject lines, personalization, mobile responsiveness and dark-mode support to drive overall engagement
• Run A/B test to improve and optimize campaign performance based on changing business needs.
• Other duties as required

Qualifications

• Minimum 1-3 years email marketing or related experience
• University or college degree in marketing or related discipline
• Hands-on experience working directly with an email marketing platform, and deploying emails to targeted segments
• Exceptional time management, organization, and prioritization skills
• Flexibility and ability to work in a fast-paced environment, independently and as part of a team
• Working knowledge of HTML and CSS for email coding and best practices
• Computer fluency of MS Office, Google Sheets and Adobe Photoshop

Additional Information

AODA
We are committed to providing an inclusive and barrier-free recruitment process ensuring equal access to employment opportunities for candidates, including persons with disabilities. In compliance with Accessibility for Ontarians with Disabilities Act and Ontario Human Rights Code we will endeavour to provide accommodation to persons with disabilities in the recruitment process upon request. If you are selected for an interview and you require accommodation due to a disability during the recruitment process, please notify the hiring manager upon scheduling the interview of your requirements.

This posting is for an existing vacancy. Our Applicant Tracking System (ATS) uses AI for initial screening and assessment; however, all final selection decisions are made by our Hiring Managers.