Executive, Content Planning

ole Overview 

Responsible for developing insight-driven content strategies that connect brand objectives with audience behavior across platforms. Content Planner plays a key role in shaping content direction, ensuring relevance, consistency, and performance across the consumer journey while collaborating closely with media, creative, and KOL teams. 

Key Responsibilities 

1. Content Strategy & Planning

• Develop full-funnel content strategies aligned with campaign and business objectives  

• Define content roles across platforms (Social, Video, KOL, Digital Ecosystem)  

• Translate media plans into clear content direction and messaging frameworks  

• Support both always-on content and key campaign/launch moments  

2. Content Development & Execution

• Create content briefs, key messages, and storytelling angles for campaigns  

• Ensure content consistency across channels while adapting formats per platform  

• Work closely with creative, social, and KOL teams to bring ideas to life  

• Monitor content delivery to ensure alignment with strategy and timelines  

3. Data-Led Content Optimization

• Analyze content performance (engagement, views, CTR, conversions)  

• Identify insights on what content works, what doesn’t, and why  

• Recommend optimizations and content iterations based on data  

• Leverage trends, platform algorithms, and audience behavior in planning  

4. KOL & Social Content Integration

• Support KOL/content creator strategy and briefing  

• Align KOL content with brand messaging and campaign objectives  

• Ensure integration between paid media and organic/social content  

• Collaborate with influencer/KOL teams for content amplification  

5. Cross-Team Collaboration

• Work closely with media planners to align content with channel strategy  

• Collaborate with creative, social, and performance teams for execution  

• Ensure content plans are feasible within timelines, budgets, and platform requirements  

• Support Planning Manager/Group Heads in campaign development and presentations  

6. Client & Stakeholder Support

• Prepare content strategy decks, ideas, and rationale  

• Present content direction and explain strategic thinking to clients  

• Support ongoing content performance reviews and recommendations  

Key Capabilities & Skills 

• Strong understanding of content strategy and social media ecosystems  

• Ability to translate business objectives into engaging content ideas  

• Familiarity with platform formats (TikTok, Instagram, YouTube, etc.)  

• Data-driven mindset with ability to interpret content performance metrics  

• Strong storytelling and briefing skills  

• Structured thinking with attention to detail  

• Adaptable and able to manage multiple priorities  

Basic Requirements 

• 1–3 years of experience in content planning, social media, or digital marketing  

• Experience working with content, KOLs, or campaign-based projects  

• Understanding of digital platforms and content formats  

• Strong PowerPoint and Excel / Google Sheets skills  

• Bachelor’s degree required  

About WPP Media 

WPP Media is WPP’s global media collective, bringing together world-class media agencies, talent, and capabilities. We partner with clients to unlock growth by combining strategic thinking, creativity, and performance-driven media solutions. 

At WPP Media, our people and culture are at the heart of everything we do. We believe in strong collaboration, trust, and continuous growth to deliver exceptional results for our clients and meaningful experiences for our teams. 

Our Core Values 

• We’re Open: we build trust and enhance understanding by working collaboratively — across our teams, clients, and partners.  

• We’re Optimistic: we adopt a growth mindset, embracing change to unlock our collective potential.  

• We’re Extraordinary: we push boundaries and challenge ordinary thinking in pursuit of innovation and growth.