Senior Brand Protection Manager

aloyoga· Legal
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📍 Hong Kong

About this role

WHY JOIN ALO?

Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.

OVERVIEW

The Senior Brand Protection Manager, APAC plays a key role in safeguarding the brand by identifying and removing counterfeit and unauthorized products across both online and offline markets in the region. The role requires close collaboration with domestic and global partners and strong expertise in regional enforcement environments. Based in Shanghai, regular travels are required.  

RESPONSIBILITIES  

  • Act as the primary APAC liaison for the Global Brand Protection team, supporting global initiatives and regional projects.
  • Manage strategic relationships with relevant authorities (Customs, MSA, PSB, etc.), and online marketplaces in the region to facilitate successful risk analysis and enforcement.
  • Take the lead in monitoring and responding to the unauthorized resale of ALO products on physical and online marketplaces including conducting investigations and initiating relevant civil and criminal actions.
  • Provide regular enforcement updates and risk insights.
  • Oversee vendor activity, ensuring data quality and protocol compliance.
  • Analyze trends and support process improvements.

QUALIFICATIONS

  • 10+ years of full‑time experience in anti‑counterfeiting enforcement and brand protection.
  • Strong knowledge of intellectual property law, including civil and criminal frameworks, trademark strategy, prosecution, and use requirements.
  • Proven experience working with law enforcement, customs, investigators, agencies, and law firms.
  • Familiarity with APAC online platforms and social media ecosystems.
  • Fluent in English and effective in cross‑cultural, global team environments.
  • Highly organized, proactive, adaptable, and willing to work flexible hours.
  • Must be currently based in Shanghai or Hong Kong

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Frequently Asked Questions

Is the salary disclosed for the Senior Brand Protection Manager position at aloyoga?
The salary for this Senior Brand Protection Manager role at aloyoga is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Senior Brand Protection Manager position at aloyoga located?
This Senior Brand Protection Manager role at aloyoga is based in Hong Kong. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Which team or department does the Senior Brand Protection Manager at aloyoga belong to?
This Senior Brand Protection Manager position is part of the Legal department at aloyoga. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Senior Brand Protection Manager position at aloyoga?
Click the "Apply Now" button on this page. You will be redirected to aloyoga's official application portal hosted on greenhouse where you can submit your application directly.
When was the Senior Brand Protection Manager job at aloyoga posted?
This Senior Brand Protection Manager position at aloyoga was posted on Mar 26, 2026. Apply as soon as possible — early applications are often reviewed first.
Senior Brand Protection Manager
aloyoga
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You'll be redirected to aloyoga's official application page on Greenhouse.