Backend Engineer

AppsFlyer is a global leader in marketing measurement, attribution, and data collaboration, helping brands make better business decisions with privacy-first technologies at massive scale. Our platform processes hundreds of billions of data points every day, powering mission-critical products with a strong focus on scalability, reliability, and trust.
The Collab Unit is looking for an exceptional Software Engineer to join the Audience Team. The Audience Team is responsible for building the products and infrastructure that enable customers to create, manage, and activate high-value audiences across multiple channels and marketing use cases. This is a strategic domain at the heart of how customers derive value from AppsFlyer’s behavioral data.
As a software engineer on the team, you will play a key role in designing, building, and scaling backend systems and data-driven products that power audience creation and activation. You will work closely with product, architecture, data, and other engineering teams to deliver scalable, reliable, and user-centric solutions. This role is ideal for an engineer who is passionate about solving complex backend and data challenges, building high-quality systems, and contributing in a fast-moving environment.

What you'll do:

• Design, build, and maintain scalable backend systems and data flows that power audience creation, enrichment, segmentation, and activation
• Take end-to-end ownership of features and services, from design through development, testing, deployment, and monitoring
• Collaborate closely with Product, Design, Architecture, and cross-functional engineering teams to define and implement the team roadmap
• Translate product and business requirements into robust technical solutions
• Contribute to architecture discussions, design reviews, and code reviews
• Write clean, maintainable, and production-ready code with a strong focus on quality, performance, and reliability
• Troubleshoot production issues and help ensure high operational standards and system reliability
• Continuously improve development practices, system design, and engineering processes
• Explore and evaluate new tools, technologies, and approaches where relevant
• Contribute to a strong engineering culture of ownership, collaboration, and continuous improvement

What you have:

• 4+ years of software development experience, with strong backend engineering skills
• Proven experience building and operating production-grade distributed systems
• Strong understanding of software design, system architecture, and development best practices
• Experience delivering projects from design through production in a dynamic environment
• Strong problem-solving skills and the ability to work effectively in ambiguous spaces
• Excellent collaboration and communication skills, with experience working across multiple teams and stakeholders
• High sense of ownership and accountability
• Proficiency in written and verbal English
• B.Sc. in Computer Science or equivalent practical experience

Bonus Points:

• Experience working on audience segmentation, campaign targeting, or user data platforms
• Experience with large-scale data systems, analytical platforms, or real-time data pipelines
• Experience building products that combine backend services with customer-facing workflows
• Recommended by an AppsFlyer employee

As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.

“As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.” Oren Kaniel, CEO