Product Marketing Manager, Partnerships- Maternity leave cover

Product Marketing Manager, Partnerships - Maternity leave cover

Herzliya

We're looking for a Product Marketing Manager, Partnerships to own and scale our global partner marketing efforts across our ecosystem. The right person will turn partner relationships into successful, ROI-driven co-marketing activations  and ensure partner marketing is fully plugged into the broader go-to-market strategy AppsFlyer leads in.

You'll bring our strategy to life and lead execution end-to-end  from co-marketing campaigns, messaging, and content, to the systems and processes behind them, turning partner marketing into an efficient pipeline and revenue growth engine. This role is ideal for B2B marketers who thrive at the intersection of business strategy, product, partnerships, content, and field and enjoy operating independently in a fast-paced, partner-focused environment selling to enterprise audiences.

What You'll Do

• Own partner marketing programs end-to-end — planning, execution, content, messaging, promotion, and optimization of co-marketing activities supporting pipeline KPIs across multiple regions and partner categories (media partners, technology partners, agencies)
• Know your partners and their business so deeply it shows. Collaborate internally with Partnerships, Product Marketing, Product, Sales, CSM, and Marketing teams to craft compelling narratives and offerings that position AppsFlyer as the partner of choice
• Build co-marketing initiatives that scale — design repeatable frameworks for joint initiatives, customer events, partner enablement, and content that compound partner and pipeline impact over time
• Integrate co-marketing activity into a unified strategy — combine multiple geos, verticals, partner types, and solutions into a scalable marketing plan, built around the belief that AppsFlyer's growth is powered by partners
• Create high-impact content across formats — Build sales decks, emails, newsletters, guides, blogs, success stories, and partner-facing assets that simplify technical solutions into clear business and partnership benefits
• Measure success — monitor partner marketing contribution to new logo pipeline generation, acceleration, retention, and expansion, and communicate insights clearly to global stakeholders including senior leadership
• Represent AppsFlyer externally — build and maintain strong relationships with world-class partners like Google, Meta, TikTok, Snap, AWS, and Apple and be the main POC for partner marketing activations 

What You Bring

• 2–5 years of B2B/SaaS experience in Partner Marketing or Product Marketing, ideally within ad tech or the mobile marketing ecosystem
• Strong project management and cross-functional collaboration skills — ability to work in parallel with multiple stakeholders (internal and external) across planning, alignment, and execution in a highly organized and transparent way
• Content creation: comfortable producing both short and long-form content pieces including decks, emails, newsletters, guides, blogs, and success stories
• Solid technical understanding of AppsFlyer's solutions, capabilities, and integrations  and how we collaborate with partners to deliver value to customers
• Resilience and adaptability: comfortable navigating ambiguity and change in a fast-moving, high-scale environment
• Self-starter with strong ownership: you identify what needs to be done and execute from A to Z with high standards
• Fluent English with strong written communication skills able to craft partner messaging, build 'better together' narratives, and translate technical concepts into business benefits.
• Experience with tools: Claude skills, AI automations, Asana, Slack, Salesforce, Marketo, Splash — an advantage

Why Join

You'll join a team that sits at the intersection of partnerships and marketing, understands the power of partners, and is driven to scale with greater focus, prioritization, and measurable impact.

AppsFlyer is building the Modern Marketing Cloud for the AI era. If you're hungry to build, learn fast, and make a real impact on the partner ecosystem — we'd love to meet you.

As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.

"As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In." — Oren Kaniel, CEO