Location: UK (Hybrid)
Office requirement: Hybrid - 2 day per week in London office
Employment type: Permanent

As our Motion Designer & Specialist you'll:

Be a skilled and self-sufficient motion designer and video producer who can take a project from brief to final delivery without missing a beat. You will animate with confidence, edit at pace, and create motion work that make ideas land. You will sit within the Creative Studio alongside designers and content creators, and you will help shape what motion looks like at GWI, bringing your own creative point of view to how we use animation and video across campaigns, social content, product launches and internal communications.

Reporting to the Associate Creative Director within our Creative Studio, you will work across all go-to-market teams to produce motion and video content that attracts the right audiences, supports the sales journey, and reflects the quality of a company that takes its craft seriously. You will need to understand how different formats serve different business objectives and be able to execute everything from animated social content and motion-led brand campaigns to data visualisations, website animation, and video coverage of events and podcasts.

Your ability to work autonomously and deliver complete motion and video solutions will be essential as we scale GWI's position as the leading AI-native insights platform. You will create content that showcases our data and insights expertise while driving measurable business outcomes.

What you’ll own:

👉  Motion graphics and animation

You will own motion at GWI. This is not just about supporting video with basic titles or lower thirds. We want someone who can produce high-quality motion work that stands on its own — animated brand campaigns, motion design applied to the website, social-first animations that stop the scroll, and complex data visualisations that make our insights genuinely compelling. You will create sophisticated animations and motion graphics across every touchpoint: social content, website, paid media, product launches, and internal communications. You will help define what motion means at GWI, setting the standard and pushing what the Creative Studio is capable of. This is the core of the role, accounting for the majority of your time.

👉  AI tools and workflow innovation

You will actively use AI tools to increase the speed and quality of your output. This means staying genuinely curious about new developments in AI-assisted production, whether that is tools that accelerate animation and editing, automate repetitive tasks, assist with scripting, enhance footage, or open up new creative possibilities. You will bring what you learn back into the team, helping others across the Creative Studio to produce quality motion and video content themselves. Lowering the barrier to motion and video production across the business is a genuine part of this role.

👉  Filming and on-set production

You will plan, set up, and execute video shoots independently. This means handling lighting, framing, and audio yourself, across a range of formats from interview and talking-head setups to product demonstrations and event coverage. You will be comfortable operating without a crew and adapting quickly when shoots do not go to plan.

👉  Editing and post-production

You will edit footage to a high standard and deliver at pace. This includes cutting, colour grading, audio mixing, captioning, and exporting in the right specifications for each platform. You will be expected to produce publish-ready work end-to-end, iterating quickly on feedback without losing quality along the way.

👉  Cross-team content support

You will work directly with Product Marketing, Demand Generation, Sales, and PR teams to create video that supports events, product launches, campaigns, partnerships, and revenue initiatives. You will translate technical product information and business strategies into content that is clear, engaging, and on brand.

👉  Content performance and optimisation

You will track how your video content performs against business objectives and optimise based on what drives leads, conversions, and revenue impact. You will understand how to tailor content for different platforms, including LinkedIn, the GWI website, paid media, and internal communications, and apply those learnings to future work.

👉  Brand voice and visual consistency

You will work within GWI's brand direction while actively helping to shape what it looks and feels like in motion. This is not a role where you simply follow a rulebook. We want someone who understands the guardrails, contributes to developing them, and brings enough creative authority to push the work forward while keeping it coherent across every touchpoint.

What do I need to bring with me?

We’re looking for someone who brings strong experience across the role. You might not meet every criteria, but you’ll have the seniority and judgement to operate confidently and deliver impact. Here’s what the team will be looking for:

• A strong portfolio demonstrating high-quality motion graphics and animation work across multiple formats and platforms. Ideally within B2B environment.
• Proven ability to deliver motion and video content end-to-end, from concept through to final export, with minimal supervision.
• Confidence filming and editing video independently across formats such as podcasts, interviews, and events, with the ability to turn around clean edits quickly using AI-assisted tools such as Descript.
• Experience working at pace in a creative studio, agency, or in-house brand environment.
• A strong eye for detail and a genuine commitment to the quality of what you put out.