Field Marketing Specialist - APAC
About this role
Position Overview
The Field Marketing Specialist, APAC is responsible for executing and managing the company’s marketing programs in our Asia Pacific region, focusing on the Australia and New Zealand (ANZ) market. Reporting to the APAC Director of Field Marketing, the individual will work closely with Field Marketing Managers, regional sales teams and colleagues across Product Marketing, Content and Digital Marketing to execute coordinated, optimized, integrated campaigns that drive pipeline growth and bookings aligned with GTM priorities of the APAC commercial organization.
They will generate pipeline through integrated campaigns, leveraging Account Based Marketing strategies and motions, supporting our commercial objectives in the APAC region.
Key Responsibilities
- Execute field events and multi-channel online and offline programs to build and accelerate pipeline across new logos and expansion of existing accounts.
- Optimize and nurture lead-to-revenue performance by leveraging ABM processes, working closely with our SDR, BDR and sales teams.
- Track the follow-up of leads and pipeline from campaigns/activities to drive towards commercial goals.
- Analyze campaign and activity data to track/measure results and surface actionable analytics for optimization. Support the measurement and reporting on marketing ROI, commercial targets and KPIs.
- Work in partnership with our Digital team to roll out digital media plans and paid digital programs that support integrated campaigns.
Required Experience/Skills
- 2+ years B2B marketing experience, of which 1-2 years are in SaaS.
- Experience in executing and supporting high-impact campaigns/activities focused on measurable pipeline and revenue outcomes.
- Experience executing in-person events in Australia and New Zealand markets.
- Experience utilizing modern platforms in martech and analytics including Tableau and Salesforce.com.
- A team player who loves to collaborate with cross-functional teams in-region and globally.
- Excellent communication skills, both written and verbal, with experience and confidence in interactions with Marketing and Sales stakeholders.
- Motivated self-starter, with the ability to effectively handle multiple projects and follow-through on deadlines with little oversight. Willing to roll up sleeves to get the job done.
- Proficient in data analysis and data processing to provide analytics needed to execute activities or review results.
- Exceptional project management skills.
- Strong understanding of AI and how AI tools can be used to improve buyer/customer experience and work effectiveness.
- Prior experience marketing to Asia (including Japan) is a plus.
- Previous experience in ABM and webinar execution is a plus.
About Us
Diligent is the AI leader in governance, risk and compliance (GRC) SaaS solutions, helping more than 1 million users and 700,000 board members to clarify risk and elevate governance. The Diligent One Platform gives practitioners, the C-Suite and the board a consolidated view of their entire GRC practice so they can more effectively manage risk, build greater resilience and make better decisions, faster.
Learn more at diligent.com or follow us on LinkedIn and Facebook
What Diligent Offers You
- Creativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients
- We care about our people. Diligent offers a flexible work environment, global days of service, comprehensive health benefits, meeting free days, generous time off policy and wellness programs to name a few
- We have teams all over the world. We may be headquartered in New York City, but we have office hubs in Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, Singapore, and Sydney.
- Diversity is important to us. Growing, maintaining and promoting a diverse team is a top priority for us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team, facilitate dialogue, and foster understanding.
Diligent created the modern governance movement. Our world-changing idea is to empower leaders with the technology, insights and connections they need to drive greater impact and accountability – to lead with purpose. Our employees are passionate, smart, and creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place.
Headquartered in New York, Diligent has offices in Washington D.C., London, Galway, Budapest, Vancouver, Bengaluru, Munich, Singapore and Sydney. To foster strong collaboration and connection, this role will follow a hybrid work model. If you are within a commuting distance to one of our Diligent office locations, you will be expected to work onsite at least 50% of the time. We believe that in-person engagement helps drive innovation, teamwork, and a strong sense of community.
We are a drug free workplace. Diligent is proud to be an equal opportunity employer. We do not discriminate based on race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental disability, age, military status, protected veteran status, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Diligent's EEO Policy and Know Your Rights. We are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at recruitment@diligent.com.
To all recruitment agencies: Diligent does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Diligent employees or any other organization location. Diligent is not responsible for any fees related to unsolicited resumes.
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