Webinar & Virtual Events Manager
About this role
About Boomi and What Makes Us Special
Are you ready to work at a fast-growing company where you can make a difference? Boomi aims to make the world a better place by connecting everyone to everything, anywhere. Our award-winning, intelligent integration and automation platform helps organizations power the future of business. At Boomi, you’ll work with world-class people and industry-leading technology. We hire trailblazers with an entrepreneurial spirit who can solve challenging problems, make a real impact, and want to be part of building something big. If this sounds like a good fit for you, check out boomi.com or visit our Boomi Careers page to learn more.
Boomi is looking for a creative, analytical, and motivated Marketing Events Manager to help drive our global growth. In this role you'll take our webinar and virtual event motion from great to exceptional, owning the strategy, execution, and performance end to end. You'll sit within Demand Generation and work alongside campaign managers, product marketers, and SDRs to build virtual experiences that move prospects through the funnel. This isn't a logistics role. You'll shape the content calendar, bring creative ideas to the table, and connect event performance directly to revenue impact.
What you'll own
- Manage the full webinar and virtual event lifecycle from ideation and speaker sourcing through to live production and post-event lead follow-up
- Build and optimise Marketo programs for registration, pre-event nurture, day-of reminders, and post-event sequences, keeping Salesforce data clean for accurate pipeline attribution
- Own the Goldcast platform end to end — stage setup, branded environments, interactive features like polls, Q&A and networking lounges, speaker prep, and live production
- Ideate and pitch net-new webinar concepts tied to product launches, ICP pain points, and buying stage rather than just fulfilling requests from other teams
- Partner with SDR and Sales on post-event follow-up plays to convert engaged attendees into pipeline
- Report on event KPIs including registration, attendance rate, engagement score, MQL volume, and sourced pipeline, with clear recommendations on what to improve
- Maintain the global virtual events calendar and coordinate stakeholder timelines across Marketing, Sales, and Product using Asana
What we're looking for
- 5+ years in virtual events, webinar programs, or B2B demand generation
- Hands-on Goldcast experience, not just familiarity
- Marketo proficiency across program building, smart lists, and email campaigns
- Comfortable owning a project from brief to post-event report without needing to be managed through it
- Strong written communication for virtual event copy and briefs
- Experience in a B2B SaaS environment
The kind of person who'll thrive here
- You've worked in a scrappy, high-growth SaaS environment and know how to do more with less
- You think about events as pipeline programs, not productions, and tie every decision back to conversion and revenue impact
- Live event days energise you rather than stress you out
- You bring fresh webinar concepts without being asked — a product launch or industry trend immediately sparks an event idea
- You can hold your own in a data conversation and know the difference between vanity metrics and signals that actually matter to the business
Compensation
Boomi is committed to fair and equitable compensation practices. Base compensation for this position ranges from $91,000 to $113,500 annually plus applicable bonus. Final compensation will be determined by various factors including the candidate's knowledge, skills, experience, and geographic location.
Be Bold. Be You. Be Boomi. We take pride in our culture and core values and are committed to being a place where everyone can be their true, authentic self. Our team members are our most valuable resources, and we look for and encourage diversity in backgrounds, thoughts, life experiences, knowledge, and capabilities.
All employment decisions are based on business needs, job requirements, and individual qualifications.
Boomi strives to create an inclusive and accessible environment for candidates and employees. If you need accommodation during the application or interview process, please submit a request to talent@boomi.com. This inbox is strictly for accommodations, please do not send resumes or general inquiries.
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