（Senior)Principal Business Strategy & Ops

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Job Overview：

JIKGU is Coupang’s cross-border shopping service, enabling customers in Korea and Taiwan to access a broad selection of high-quality products from the US, China, Japan, EU with fast and reliable delivery.

As we continue to scale JIKGU, with a strong focus on expanding selection and strengthening our supply ecosystem, we are seeking a high-caliber Business Strategy & operation leader to define the cross-border Marketplace strategy and operating model. This role will own the Marketplace revamp plan, shape market-specific strategies, and clarify how key supply markets should compete, complement, and coexist within the broader Jikgu ecosystem. The ideal candidate combines e-commerce marketplace experience with a strong strategy consulting background, and can translate ambiguous business questions into practical, executable plans.

What You Will Do  

• As the Business Strategy & Ops lead for Marketplace, responsibilities include:

  • Define Marketplace strategy and operating model, including how the 3P Marketplace should scale alongside Jikgu’s mature 1P business
  • Develop the Marketplace Revamp Plan, outlining key growth levers, priorities, and execution roadmap
  • Design market-specific strategies for key supply regions (China, Japan, US), covering seller strategy, assortment focus, and operating approach
  • Drive core Marketplace growth levers, with focus on: 
  • Assortment & Selection — category priorities, supply gaps, and differentiation
  • Seller Acquisition — target seller segments, acquisition strategy, and onboarding approach
  • Seller Programs — design seller programs to drive seller performances 

  • Partner cross-functionally with Commercial, Operations, Product/Tech, and Supply Chain teams to translate strategy into execution and track performance

Basic Qualifications  

• 5+ years of experience in business strategy, operations, or analytical roles, preferably within e-commerce marketplace, cross border or top Internet companies
• Proven track record of structuring complex business problems and driving high-impact strategic initiatives
• Strong strategic thinking, analytical rigor, and sound business judgment
• Ability to translate strategy into executable plans in a fast-paced, ambiguous environment
• Strong ownership mindset, bias for action, and ability to drive results through cross-functional collaboration
• Proven ability to influence senior stakeholders and align teams across business, operations, product, and supply chain
• Excellent written and verbal communication skills in English

Recruitment Process and Others  

Recruitment Process  

• Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage. 

Details to Consider 

• This job posting may be closed prior to the stated end date for application if all openings are filled.
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
• Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws. 

Privacy Notice​ 

• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below: https://www.coupang.jobs/privacy-policy/