General Manager, SEA (Bangkok-Based)

nothing· E-Commerce and Growth
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📍 Thailand

About this role

About Nothing

Nothing exists to make tech feel exciting again.

We’re building a different kind of technology company, one that puts design, emotion, and human creativity at the heart of everything we do. From the way our products look and feel to how we communicate and show up in culture, we believe technology should make you feel something.

Founded in London in 2020, we’ve grown from idea to global challenger in just a few years. Backed by GV (Google Ventures), EQT Ventures, and C Ventures, and investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), we’re now sold in 40+ markets with millions of users worldwide.

About the Team 

Our SEA team isn't a traditional corporate satellite; it’s a regional engine. We are currently solving the challenge of breaking into fragmented markets with a lean, high-impact model. We’re moving away from incremental growth to find unconventional partnerships that spark emotion and challenge the legacy players.

What You'll Do

  • Define and drive the commercial strategy to make Nothing a household name across Southeast Asia.
  • Identify, structure, and close high-impact partnerships with telcos, distributors, and retail innovators.
  • Build a regional growth engine by developing unconventional partnership models that scale.
  • Translate our global ambition into sharp, market-level execution that works on the ground.
  • Act as the brand custodian, ensuring Nothing feels local and relevant without losing its global edge.
  • Partner with HQ teams to align regional needs with our global branding & product roadmap.
  • Prioritise resources ruthlessly, deciding where to go deep and where to scale for maximum impact.

What We're Looking For

  • Regional expertise across Southeast Asia, with deep local knowledge in at least one key market such as Thailand, Indonesia, Vietnam, the Philippines, or Malaysia
  • Fluent in Mandarin to bridge the gap between our regional partners and the global supply chain.
  • A proven track record of building and scaling revenue-driving partnerships from scratch.
  • High ownership and a builder mentality—you create structure where there is none and never say "that's not my job."
  • A pragmatic approach to problem-solving, focusing on what works in-market rather than what looks good on a slide.
  • Comfortable with the speed and ambiguity of a startup; you move fast because you’re independent.
  • An instinct for design and culture, with the drive to deliver excellence in every partner interaction.

Why Nothing

This is a chance to build the future of tech in one of the world's most vibrant regions. You won’t be managing a legacy; you’ll be creating a new one. We offer the autonomy to own a massive territory and the opportunity to grow as we scale our global footprint. If you’re tired of "innovative solutions" and want to build something that actually inspires, this is what innovation should feel like.



Frequently Asked Questions

Is the salary disclosed for the General Manager, SEA (Bangkok-Based) position at nothing?
The salary for this General Manager, SEA (Bangkok-Based) role at nothing is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the General Manager, SEA (Bangkok-Based) position at nothing located?
This General Manager, SEA (Bangkok-Based) role at nothing is based in Thailand. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Which team or department does the General Manager, SEA (Bangkok-Based) at nothing belong to?
This General Manager, SEA (Bangkok-Based) position is part of the E-Commerce and Growth department at nothing. See the full job description for more information about the team structure and responsibilities.
How do I apply for the General Manager, SEA (Bangkok-Based) position at nothing?
Click the "Apply Now" button on this page. You will be redirected to nothing's official application portal hosted on greenhouse where you can submit your application directly.
When was the General Manager, SEA (Bangkok-Based) job at nothing posted?
This General Manager, SEA (Bangkok-Based) position at nothing was posted on Apr 16, 2026. Apply as soon as possible — early applications are often reviewed first.
General Manager, SEA (Bangkok-Based)
nothing
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