GM, North America
nothing· Regional Growth
About this role
About Nothing
Nothing exists to make tech feel exciting again.
We’re building a different kind of technology company, one that puts design, emotion, and human creativity at the heart of everything we do. From the way our products look and feel to how we communicate and show up in culture, we believe technology should make you feel something.
Founded in London in 2020, we’ve grown from idea to global challenger in just a few years. Backed by GV (Google Ventures), EQT Ventures, and C Ventures, and investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), we’re now sold in 40+ markets with millions of users worldwide.
About the Team
Nothing is building a different kind of tech company. The US is one of the most important markets in the world, and one of the hardest to crack without a billion-dollar budget and a legacy brand. That is exactly why this role exists. The foundations are in place: DTC, Amazon, a product people actually talk about. Now we need someone to take it somewhere bigger. The playbook has not been written yet. You will write it.
What You'll Do
- Own the North America P&L. Set targets, manage the budget, and hit the numbers without losing sight of the brand.
- Define the North America growth strategy across channels, partners, and bets, and own its execution end to end.
- Build and lead the US team. Hire for the gaps, set the standard, and create the conditions for people to do their best work.
- Represent Nothing in the US. Be the face of the brand locally, build the relationships that matter, and put Nothing in the right rooms.
- Identify and close partnerships that open new distribution, cultural moments, or commercial scale.
- Drive retail and channel expansion beyond the current DTC and Amazon footprint.
- Report directly into global leadership and shape how the wider business thinks about the US opportunity.
What We're Looking For
- A track record of cracking something open: a market, a channel, a moment. Not optimising what was already working.
- Experience building commercial operations from an early stage, with direct accountability for growth and revenue.
- The instinct to create demand, not just capture it. You understand culture and know how to make it work commercially.
- A credible local presence. You are known in the right circles, comfortable representing a brand publicly, and able to open doors through relationships, not just budget.
- Comfortable with limited resources and real ambiguity. You find the way through, not around.
- A builder of teams, not an inheritor of them. You hire well and bring people with you.
- Background in consumer hardware, audio, wearables, or a lifestyle brand that crossed into mainstream. Founders who have proven they can punch above their weight are equally welcome.
How We Work
- Location: San Francisco
- Working Pattern: Full-time, in-office. We can work around personal needs where it makes sense, but being together is how we do our best work.
- Compensation: $250,000–$350,000 base
Frequently Asked Questions
Is the salary disclosed for the GM, North America position at nothing?
The salary for this GM, North America role at nothing is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the GM, North America position at nothing located?
This GM, North America role at nothing is based in San Francisco, California, United States. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Which team or department does the GM, North America at nothing belong to?
This GM, North America position is part of the Regional Growth department at nothing. See the full job description for more information about the team structure and responsibilities.
How do I apply for the GM, North America position at nothing?
Click the "Apply Now" button on this page. You will be redirected to nothing's official application portal hosted on greenhouse where you can submit your application directly.
When was the GM, North America job at nothing posted?
This GM, North America position at nothing was posted on Apr 23, 2026. Apply as soon as possible — early applications are often reviewed first.
GM, North America
nothing
You'll be redirected to nothing's official application page on Greenhouse.