GenAI Creative Optimization/Performance Analyst
About this role
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: GenAI Creative Optimization/Performance Analyst
Location: Toronto, Ontario
About the role:
As the only company to exclusively design, build and run in-house marketing agencies, OLIVER (part of the Inside Ideas Group) holds a unique position in the market.
What you will be doing:
- Set, track, and evaluate KPIs / effectiveness of cross-channel gen AI content (pilots, campaigns, and overall programmes of work).
- Craft test, learn, and optimise plans to driving continuous content improvements at every turn and provide robust learning outcomes.
- Combine diverse data sources (including generation of meta data) to paint an insightful, actionable picture of content performance, empowering data-driven decision-making.
- Utilise various measurement techniques to evaluate effectiveness. Comfortable with various techniques (from last-click attribution to brand lift studies and MMM).
- Analyse performance data and map it to creative recommendations, uncovering insights and opportunities to optimise content.
- Maximise in-platform audience insights (prompt recommendations), and integrate external sources (e.g. social listening, search, panel data) for improved audience understanding / creative outputs.
- Design and maintain dashboards for real-time performance tracking, ensuring we're always ahead of the curve.
- Craft analytics solutions to unlock better creative outputs – including 'out of the box' pre-trained predictive models through to building of bespoke models with data science colleagues as required.
- Explore and assess emerging data analytics capabilities of Gen AI platforms, leading innovation in content analytics / optimisation.
- Stay at the forefront of AI and data analytics advancements, fuelling our pursuit of excellence and identifying novel approaches to enhance analytics / creative outputs.
What you need to be great in this role:
- Hands on experience with the major LLMs and other providers for analytics, data, and insight work.
- Possess strong analytics and data-driven experience, driving insights that push boundaries.
- Demonstrated expertise in setting diverse measurement frameworks for content, working with data across digital media, content, brand, and meta data.
- Embrace an innovative approach to data and consumer insights, pioneering new paths to success.
- Leverage interest in applying data to understand audience behaviour.
- Deep understanding of ad account setups, metrics, evaluation and how this drives results.
- Comfortable aggregating multiple data sources to evaluate effectiveness.
- Proficiency with tools such as Brandwatch, Global Web Index, Audiense.
- Excel in data storytelling for non-technical audiences, ensuring insights resonate.
- Possess a keen eye for detail and critical thinking, driving impactful decision-making.
- Comfortable thriving in a fast-paced, changing environment.
- Has a thirst for continual learning and pushing boundaries, driving innovation at every turn.
- Embrace a collaborative, open-minded approach, fostering a culture of teamwork and excellence.
- At the time of this posting, the base salary for this position may range from $76,500.00 to $85,500.00 CAD. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package.
Req ID: 16826
#LI-midsenior
Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
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