Marketing Associate, Teachers Pay Teachers (TPT)
About this role
IXL Learning, developer of personalized learning products used by millions of people globally, is seeking a Marketing Associate for TPT.
TPT (Teachers Pay Teachers) is the world’s largest marketplace for innovative educational content created by and for educators and is used by 85% of K-12 teachers in the US. We have big plans for expanding this immensely popular platform, and are looking for a Marketing Associate to support our community as we grow.
In this role, you will play an essential role in supporting TPT’s Seller programs. You’ll correspond with members of the TPT Seller community including writing updates, managing focus groups, and facilitating feedback. You’ll propose and manage Seller promotions and community programs, coordinating in-person and virtual events including webinars, conferences, and the Seller Milestone program. We’re looking for someone who is an excellent writer and communicator, as well as organized, strategic, and passionate about TPT’s mission to help teachers teach at their best while nurturing the growth of Sellers’ stores.
This position requires you to be in our Raleigh, NC, area office.
WHAT YOU'LL BE DOING
- Identify and operationalize Seller promotions including researching and recommending resources and community members for marketing activations
- Manage the day-to-day logistics of special programs for TPT’s Seller community, including internal collaboration and external vendor coordination, and coordinate virtual and in-person events
- Work with colleagues across teams to write marketing and communications copy
- Collect, organize, QA, and analyze community data, insights, and feedback, sharing takeaways across teams
- Write community updates; communicate with TPT Sellers about special programs and events
- Partner with the Customer Support and Marketing teams to troubleshoot and resolve community issues
WHAT WE'RE LOOKING FOR
- A BA/BS degree and 2+ years of marketing and/or communications experience in a professional environment
- A self starter who is detail-oriented, organized, resourceful, analytical, and can manage projects from start to finish while juggling multiple deadlines
- A strong writer, guided by empathy, who can adjust their tone for different audiences
- A team player who has excellent interpersonal skills and can work effectively with people at all levels
- A knowledge of — or an interest in — education and edtech, and a commitment to actively learn about this evolving industry on an ongoing basis
- Experience with Google Docs, Sheets, and Slides
ABOUT IXL LEARNING
IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example:
- 1 in 4 students in the United States uses IXL.com
- Rosetta Stone provides an immersive learning experience for 25 languages
- Wyzant is the nation's largest community of tutors, covering 300+ subjects
- Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources
Our mission is to create innovative products that will make a real, positive difference for learners and educators and we're looking for passionate, mission-minded people to join us in achieving this goal. We have a unique culture at IXL that fosters collaboration and the open exchange of ideas. We value our team and treat one another with kindness and respect. We approach our work with passion, tenacity, and authenticity. We find it immensely satisfying to develop products that impact the lives of millions and we are eager to have you join our team.
At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an equal opportunity employer and does not discriminate against applicants and employees based on any legally protected category.
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