Director, Publishing & Creator Marketing [DACH]

This role requires business-level proficiency in German & English and availability to relocate to Amsterdam, The Netherlands.

We are KRAFTON – a collective of independent game development studios brought together to create innovative and engaging entertainment experiences for gamers across the world.

Since the release of our flagship title – PUBG: BATTLEGROUNDS – in 2017, it has become one of the highest-selling video games of all time with over 70 million copies sold.

The EU Publishing team, based in Amsterdam, is part of KRAFTON's West Publishing Services (WPS) department. The team drives awareness, player acquisition, and community engagement across key European markets for KRAFTON's IP portfolio. Core functions include creator marketing, performance marketing, and local market strategy.

We are now looking for a senior, hands-on Director for DACH to join our EU Publishing team in Amsterdam and take full ownership of one of our most strategic European markets. You will lead high-impact influencer campaigns, manage agency partners, and shape our local go-to-market strategies to directly connect KRAFTON’s iconic portfolio with millions of German-speaking players.

Basic Roles and Responsibilities:

• Lead planning, execution, and performance reporting for influencer and content creator campaigns in the DACH market
• Contribute to the local publishing strategy for the DACH market, including go-to-market planning, market assessment, and release readiness
• Identify, evaluate, and manage relationships with gaming creators in the German market across YouTube, Twitch, TikTok, and Instagram
• Develop campaign briefs, creator communication materials, and activation plans aligned with global publishing direction
• Manage agency partners and creator networks operating in the DACH region
• Coordinate with EU MarCom, EU Creative, and HQ teams to integrate creator activities into broader publishing plans
• Track and report campaign KPIs, including reach, engagement, conversion, and earned media value
• Provide market intelligence and recommendations on the German gaming landscape to inform publishing decisions
• Oversee the localisation of creator-facing and publishing materials for the German market

Required experience:

• Native German speaker with professional working proficiency in English
• Bachelor’s degree in marketing, Communications, Business, or a related field. Master's degree is a plus
• Significant experience in influencer and content creator marketing and game publishing, with a focus on the German-speaking market
• Proven track record of leading creator campaigns for game titles across launch and always-on phases at a senior level
• Demonstrated experience in game publishing functions, including go-to-market planning, local market strategy, and cross-functional coordination
• Deep knowledge of the German gaming creator ecosystem, including key platforms, talent agencies, and audience behaviour
• Experience managing creator relationships directly and through agency partners
• Strong analytical and reporting skills, with the ability to translate performance data into actionable recommendations
• Ability to work with a high degree of autonomy, lead senior-level workstreams, and influence cross-functional stakeholders

“Nice to have” experience:

• Prior experience in a director-level DACH-focused role at a game publisher, developer, or gaming agency
• Existing network of gaming creators, talent representatives, and publishing contacts in the German market
• Experience owning the local publishing strategy end-to-end, beyond campaign execution
• Familiarity with the full game publishing lifecycle across pre-launch, launch, and post-launch phases
• Knowledge of EU and German advertising disclosure requirements for creator content
• Experience with market intelligence tools such as GameDiscoverCo, SteamDB, or similar platforms

What we offer:

• A competitive salary
• An allowance to cover the Dutch mandatory health insurance
• 25 paid + 4 extra paid working days off a year
• Relocation package
• Pension scheme
• A commuter allowance
• Lunch allowance and a range of snacks & drinks
• Health and Wellness allowance
• Full assistance with visas and the 30% ruling applications when the candidate is eligible

More about our Amsterdam office…

Our office is situated in the Amsterdam Zuid area, a buzzing business hub in the southern part of the city.

Close to our office you can find a broad choice of cuisine – such as the iconic Market 33 Food Hall, offering vibrant social settings.

Also, nearby is one of the main public transportation hubs – Amsterdam Zuid train, metro, tram & bus station, bringing the city’s highlights close, be it one of the many museums, canals, parks, or culinary experiences you are interested in.

Likewise, our Amsterdam team reflects the city’s diverse atmosphere – being mainly expats, we currently represent more than 40 different nationalities, and we are still expanding our team!

We welcome all applications!

We are proud to have such a multicultural environment and we strive to create a safe, inclusive, and harmonious atmosphere for everyone to thrive in. We invite applications from all genders, sexual orientations, races, colors, religions, and ages.

If this sounds like a good fit for your skills and experience, then apply right away!