Director, Market Access Marketing

The Role:

Reporting to the Senior Director, Payer & Reimbursement, the Director, Market Access Marketing plays an essential role executing the Market Access strategy, including Payer, Pricing and Patient Support Services strategies, to ensure our upcoming product launches in ROS1 NSCLC and ALK+ NSCLC are strategically positioned to achieve payer coverage, organized customer access, and patient access. This role will be responsible for payer marketing, organized customer marketing, patient support services marketing, and creating market access initiatives to optimize coverage, adoption, and reimbursement of our novel therapies. Given the cross-functional nature of the role, the market access marketer will have a dotted reporting line to the Vice President, Marketing. S/he will also collaborate closely with Sales, HEOR, and Medical Affairs to drive launch readiness and post-launch success.

Responsibilities:

Strategic Planning

• Payer & Health Care Decision Maker (HCDM) Messaging Strategy – Develop compelling value propositions and messaging highlighting clinical benefits, cost-effectiveness and differentiation.
• Agency Management – Manage market access marketing AOR to refine and implement strategy, messaging, and materials.
• Work with cross-functional teams to inform and execute pricing, reimbursement and access strategies aligned with business objectives.
• Identify and capitalize on strategic opportunities to best position Nuvalent products at National Accounts (e.g., GPOs, Physician Networks, National and Regional Payers, Pathways and Strategic Partners), including overseeing the execution of marketing tactics at annual meetings

 Market Access & Payer Engagement Support

• Develop Market Access Materials – Create tailored account director presentations, digital content and key messaging to deliver to payer and provider HCDMs.
• Pre-Approval Information Exchange (PIE) – Refine and implement PIE strategy, messaging and materials to effectively meet payer expectations and regulatory guidelines.
• Value Proposition – Craft evidence-based messaging to support differentiation story, formulary inclusion, pathway placement, and EHR integration.
• FAQs & Reimbursement Guide – Prepare pricing, coding and coverage documents addressing payer concerns.
• Distribution Selling Sheets – Equip distribution partners with materials on product availability and logistics.

 Integrated Delivery Network, GPO Engagement, & Patient Services Support

• Access Materials for GPO and IDN HCDMs – Educate healthcare professionals on reimbursement and formulary details.
• Patient Support Programs – Develop resources for PSP including patient services website, financial assistance and copay support.
• Patient Access Content and Materials – Ensure patients have clear coverage, affordability, and access guidance.

 Internal Training & Strategic Insights

• Training Materials for Market Access Account Director teams – Create and execute training plans for teams to effectively utilize market access marketing materials
• Training Materials for Sales – Provide customized formulary status updates, access and reimbursement guides for sales team
• External Access Communications – Updating external stakeholders on formulary status and changes
• Stakeholder Insights – Organize Payer & Provider Advisory Boards for market insights.
• Competitive & HEOR Analysis – Incorporate relevant HEOR into value messaging and monitor pricing, access strategies and cost-effectiveness data to incorporate.
• Regulatory & Compliance Oversight – Ensure all materials meet FDA, CMS, and payer regulations.

 Competencies Include:

• Entrepreneurial mindset, and a successful track record working in a fast-paced, rapid-growth environment.
• Proven ability to manage multiple projects, identify and address needs, build internal capabilities and deliver results.
• Excellent interpersonal skills, with the ability to gain alignment by working collaboratively and inclusively across corporate functions.
• Strong verbal and written communication skills.
• Strong analytical skills and ability to translate data into actionable insights.
• Record of achievement, innovation, and compliance.

Qualifications:

• Bachelor’s degree required; advanced degree (MBA, PharmD, or PhD) preferred.
• 10+ years of experience in biotechnology, pharmaceuticals, or healthcare with a focus on market access marketing, or payer/organized customer/reimbursement strategy.
• Experience developing market access marketing strategies and executing tactics
• Product launch experience, preferably including oral oncology therapies
• Experience collaborating with external stakeholders to gather and incorporate insights.
• Deep understanding of payer and reimbursement landscape, including Medicare, Medicaid, and Commercial insurers.