Head of Field Marketing – APJ

The role

We’re looking for a hands-on, high-impact Head of Field Marketing – APJ to build and scale our regional marketing engine from the ground up. 

This is not a “run what exists” role—this is a builder role. You’ll define how we show up across APJ, one of the fastest-growing and most complex regions in the world, at a time when both our company and the industry are scaling rapidly. 

You’ll work across a highly dynamic customer landscape—from AI-native startups to large enterprises and public sector organizations—each with different needs, buying cycles, and expectations. Your job is to turn that complexity into focused, high-performing marketing programs that drive pipeline and revenue. 

If you thrive in fast-moving environments, like owning outcomes, and want to help build something from zero to one (and beyond), this role is for you. 

The role is based in Singapore, with flexibility for remote work within the country. 

Your responsibilities will include:  

• Own and drive the APJ field marketing strategy, tightly aligned to aggressive regional revenue goals. 
• Build the APJ marketing function from the ground up—programs, processes, and eventually team. 
• Design and execute high-impact campaigns across ABM, demand gen, and field—focused on pipeline, not just activity. 
• Partner deeply with regional sales leaders to prioritize markets, accounts, and opportunities—and move deals forward. 
• Get into the field: run executive roundtables, customer events, partner activations, and anything else that creates real engagement. 
• Work with partners and channels to expand reach and co-build go-to-market motion across the region. 
• Take global campaigns and make them actually work in APJ—localized, relevant, and effective. 
• Track what matters: pipeline, conversion, revenue. Iterate fast based on what’s working (and what’s not). 
• Be the voice of APJ internally—bringing market insights, customer feedback, and competitive intel back to the global team. 

We expect you to have: 

• 10+ years in B2B marketing, with strong experience in field or regional roles. 
• Proven track record of building and scaling marketing programs in high-growth or early-stage environments. 
• Deep familiarity with APJ markets—you understand the nuance and don’t try to treat it as one region. 
• Experience in AI, cloud, infrastructure, or enterprise tech. 
• Strong pipeline mindset—you know how marketing actually drives revenue. 
• Comfortable operating with ambiguity and moving quickly without perfect structure. 
• Hands-on with tools like Salesforce, Marketo, HubSpot, etc.—you can both strategize and execute. 
• Strong operator and collaborator—you work seamlessly with sales, product, and global marketing. 
• Willing to travel across APJ (~30–40%) and be in-market where it matters. 

It will be an added bonus if you have: 

• You’ve built a regional marketing function from scratch before. 
• You’ve worked in a startup or hyper-growth environment and know what “figure it out” really means. 
• You understand the AI/ML ecosystem and where it’s heading. 
• You have experience working with partners and channel-heavy go-to-market models in APJ.