Copywriter (US Telehealth/DTC focus)
About this role
About LumiMeds
LumiMeds is a fast-growing U.S.-based telehealth startup focused on weight management and long-term metabolic health. We are building the next generation of e-commerce and clinical infrastructure from the ground up.
As an early-stage company, we move quickly, operate with limited layers, and expect high ownership from every team member. There is no bureaucracy here — decisions happen fast, priorities evolve, and builders thrive.
We are a remote-first, globally distributed team that values clarity, accountability, and people who take initiative rather than wait for direction.
About the Role
Lumi is looking for a Copywriter who can craft clear, persuasive, and compliant copy that feels genuine and engaging—not like a robot or a pharma brochure! We are specifically looking for a talented writer based in Latin America, South America, or Europe who has a proven track record of writing for US-based e-commerce or healthcare brands.
In this role, you’ll be a key player in supporting our marketing, growth, and patient communications. If you understand US consumer psychology and can adapt your tone to resonate with patients in a highly regulated space, we want to meet you.
Key Responsibilities
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Performance Copywriting: Write and edit high-converting copy for Email & SMS campaigns, Landing Pages, Paid Ads (Meta, Google), and Social Media.
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Tone Mastery: Pivot between educational, supportive, and high-urgency conversion styles while maintaining a "human" feel.
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Strategic Collaboration: Work with our Creative Director and Marketing team (US-based) to execute launches.
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Compliance & Consistency: Ensure all messaging hits the sweet spot between "exciting" and "medically compliant."
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Data-Driven Iteration: Use performance feedback and A/B test results to sharpen your hooks and CTAs.
Requirements
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US Market Expertise: Must have a portfolio showcasing work for US-based companies (E-commerce, DTC, or Healthcare preferred).
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Telehealth/Regulated Industry Experience: You understand the nuance of writing for HIPAA-adjacent services or wellness products.
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Conversion Focus: You don't just write "pretty" prose; you write to drive action.
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Native-Level English: Flawless command of American English idioms, grammar, and cultural nuances.
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Timezone Alignment: Ability to work during US Pacific Standard Time hours.
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Independent Pro: Comfortable working in a fast-paced startup environment across distributed teams.
Nice to Have
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Experience specifically in the Weight Management or GLP-1 space.
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Knowledge of basic marketing metrics (CTR, CVR) and how they should influence copy changes.
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Experience using tools like Slack, Figma (for copy placement), and Notion.
How to Apply
If this role sounds like a fit, we’d love to hear from you. Please submit your application in English and ensure your resume reflects relevant experience for the role.
This position is open to candidates based in approved locations, depending on the role and business needs. Qualified applicants will be contacted for next steps.
LumiMeds is an equal opportunity employer. We hire based on skills, experience, and alignment with our values.
Please note: This role requires professional-level English communication and availability to work U.S. business hours.
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You'll be redirected to lumimeds's official application page on Greenhouse.