Creator Marketing Manager
About this role
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Creator Marketing Manager
Location: Gurgaon, India
About the role:
As the Creator Marketing Manager for YouTube Shorts, you will be the driving force behind how we engage, recruit, and amplify the next generation of digital storytellers in India. This is a high-ownership role that sits at the intersection of brand strategy, data-driven experimentation, and cultural trend-spotting. You will lead the Go-To-Market (GTM) strategy, managing multi-million dollar campaigns and building a robust ecosystem of creators, labels, and partners.
What you will be doing:
1. Strategy & GTM Leadership:
- Own the Mandate: Lead the end-to-end GTM strategy for YouTube Shorts in India, overseeing influencer campaign management from briefing to execution.
- Partner Ecosystem: Orchestrate collaboration between creative agencies, media partners, talent labels, and internal business teams to drive product adoption.
- Paid Media Integration: Partner with media agencies to implement high-impact paid strategies that scale reach and engagement.
2. Creator Recruitment & Optimization
- Growth Engines: Develop and execute scalable strategies to recruit and optimize creator participation across YouTube products (Shorts, Shopping, Music).
- Brand Stewardship: Ensure all agency-led executions align with global brand guidelines while maintaining local cultural relevance.
- Trend Monitoring: Act as the internal "pulse" for the creator economy, identifying emerging trends and mitigating brand risks in real-time.
3. Cross-Functional Collaboration
- Global Alignment: Work seamlessly with APAC Marketing and Global Social teams to localize product launches and share best practices.
- Stakeholder Management: Present campaign performance and strategic roadmaps to senior leadership with clarity and data-backed confidence.
4. Experimentation & Analysis
- Test & Learn: Design and run robust marketing experiments to optimize creator selection and creative formats.
- Data Synthesis: Translate complex campaign analytics into actionable insights, socializing "wins and fails" across the organization to inform future strategy.
What you need to be great in this role:
- Experience: 9+ years in Marketing or Strategy (Agency or Client-side). A track record in the social media or creator ecosystem is a plus, but not a prerequisite for a fast learner.
- Extreme Ownership: You are a self-starter who can navigate ambiguity and build a point of view from scratch.
- Analytical Intuition: You are comfortable with data and social analytics tools, but you also possess the "creative gut" to know what content will go viral.
- Project Mastery: Proven ability to manage complex budgets and multiple high-stakes campaigns simultaneously in a fast-paced environment.
- Communication: Exceptional written and verbal skills; you can tell a compelling story to an audience of creators or a boardroom of executives.
Why You’ll Love This Role
You will have the autonomy to shape the future of short-form video in one of the world’s most dynamic markets. If you are a proactive problem-solver who thrives on experimentation and has a deep passion for the creator economy, this is your stage.
Req ID: 17281
#LI-Hybrid #LI-AS2
Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
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