Social Media Manager

Job Title: Social Media Manager 

Role: Freelancer 

Duration: 1-2 months

Location: Manila, Philippines

About the role: 

Are you looking for an opportunity to innovate with brands? Involving the development of strategy, creative concepts, content and campaign implementation? 

IIG are looking for a Social Media Manager to play a key role in driving business success through best-in-class use of social media. 

With support from IIG’s Editorial & Strategy hub team and an embedded team of data analysists, social creatives and community managers, and a direct line into Health Care Brand’s Marketing team this role will be a key part of Health Care Brand’s strategic function, helping reach, recruit and activate audiences around social content rooted in the culture, interests and stories people really care about and respond to! 

You will be the go-to source of knowledge and inspiration for best practice and innovation at strategy design stage, and responsible for content performance during publishing and distribution, using real-time data and A/B testing to inform iterative, incremental optimisation against client objectives – be that reach, actions or retained audience growth. 

You will need to be an assured and authoritative presence in senior management team meetings providing an insightful and strategic point-of-view on all things social. 

What you will be doing: 

Core function:  

Social Media Planning: 

• Will serve as support to the Digital Strategist/Planner to plan and develop monthly content calendars, assisting in creative conceptualization of social campaigns across media channels, and define and execute social media strategy for different platforms.   
• You will be accountable for producing weekly, monthly and quarterly reporting – with analysis providing learnings to guide constant improvement of social KPI to all relevant teams and stakeholders. 
• Planning and scheduling posts at optimal times to maximize reach and engagement. 
• A keen eye on emerging social trends, new platforms and audience behaviours, you will be able to offer a clear position on how brands should best behave in social. 
• Crisis Management: Handling any negative feedback or crises promptly and professionally to protect the brand's reputation. 
• Understanding the nuances of each platform (Meta, TikTok, Twitter, Youtube, etc.) and tailoring strategies accordingly. 
• Testing new features, tools, and formats to find innovative ways to engage the audience and drive results.  
• Monitoring of competitor activities within social media channels through different platforms and tools (ie. Brandwatch).  
• Knows how to copywrite social content is a plus point 

Workflow management: 

• Uses project management and workflow tools.  
• Responsible for the timely delivery of projects, escalating any potential issues to the Account Director, Account Managers, and Strategy Head.  

 Team development and inspiration:  

• Actively participate in the sharing of knowledge and the facilitation of learning within the Studio.  
• Encourage a great team environment whilst keeping client centricity at the core of the team culture and values.  
• Influence and inspire your internal team to deliver projects to a high standard including QC.  

What you need to be great in this role: 

• Excellent client engagement skills with the ability to proactively organise and influence clients and build strong and effective working relationships.  
• Highly creative with the ability to generate ideas and practically contribute to studio output.  
• Understanding of how to integrate with a client-side team whilst maintaining a top tier agency service.  
• You will have a high level of expertise in managing and optimising paid social boosting across Facebook Business Suite and plenty of examples of how you have enhanced ROI through smart interest-targeting and testing. Experience of managing paid social on other platforms (Meta, Twitter, TikTok, Youtube etc) is a bonus. 
• You will have an instinctive (and data-backed) understanding of how to find the right influencers and media partners to reach any target audience and know how to ensure we get the best out of them. 
• Experience across a range of social media management tools to schedule content, manage campaigns and sign-offs and generate client-facing reports 
• Proficient in Microsoft Office and other related software.  
• Passion for and inquisitive about AI and new technologies 
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical 

Req ID: 17521

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