Senior Product Marketing Manager

Senior Product Marketing Manager

About Liberate

Liberate is the System of Action for Insurance—deploying insurance-native AI agents (Nicole) across sales, service, and claims. Unlike basic bots, Liberate orchestrates end-to-end workflows inside core insurance systems with built-in governance, safety controls, and full auditability for regulated, long-form customer interactions.

The Role

As Senior Product Marketing Manager, you will own how Liberate is positioned, packaged, and explained to the market—and you’ll equip Sales and Customer Success to win and expand deals. This is a high-impact role spanning messaging, narrative, GTM plays, enablement, proof/ROI, launches, and competitive intelligence.

Reporting: This role reports to the VP of Marketing (initially), and partners closely with Product, Sales, Customer Success, Demand Gen/Growth, Events, and RevOps.

What you’ll own

1) Messaging, positioning, and category narrative

• Own the messaging system: core narrative + persona/use-case adaptations (CIO/CISO,
• Claims, Service/Contact Center, COO/CFO, Distribution)
• Evolve the “System of Action for Insurance” category POV, including how we talk about governance, safety, and auditability
• Maintain a living messaging framework used across website, decks, outbound copy, and campaigns

2) Use-case GTM plays (Sales, Servicing, Claims)

• Build and maintain 2–3 core plays with:
  • target buyers and pain points
  • talk tracks and objection handling
  • proof points and customer stories
  • recommended assets by stage (discovery → POV → security → procurement)
• Ensure campaigns/events align to the plays with consistent language

3) Sales enablement & deal acceleration

• Create and maintain the enterprise “deal kit,” including:
  • corporate overview + 1-pagers
  • decks and story flows for exec meetings
  • security/governance narrative assets for CIO/CISO stakeholders
  • ROI model / business case templates (procurement-ready)
  • objection-handling and discovery guides
• Partner with Sales/SDRs on readiness: onboarding, training, and content adoption

4) Proof, ROI, and customer storytelling

• Build a proof library:
  • 1-slide and 1-page proof cards
  • case studies (written + video + quotes)
  • benchmark and ROI narrative support
• Standardize how we express outcomes (revenue lift, cost reduction, CX improvements surge readiness)

5) Product GTM and launches

• Own launch planning for new product capabilities and solutions:
  • internal enablement + external rollout
  • value framing, packaging, and messaging
  • customer-facing content and release narrative

6) Competitive intelligence (formal owner)

• Be the internal owner of competitive intel and win/loss insight:
  • competitor tracking (positioning, product changes, pricing, messaging)
  • battlecards and “how we win” guidance
  • ongoing win/loss feedback loops with Sales
  • quarterly market landscape updates for exec team
• Maintain a single source of truth that Sales trusts and actually uses

What success looks like (first 90–180 days)

• A crisp messaging framework adopted across Sales + Marketing
• 2–3 complete plays (Sales / Servicing / Claims) with proof + ROI + objections
• A standardized deal acceleration kit used in active opps
• Competitive battlecards shipped and embedded into the sales motion
• A proof engine with a steady cadence of publishable stories and metrics

How we’ll measure impact

• Adoption: enablement usage, training completion, seller feedback
• Conversion lift: SQL→SQO and SQO→Closed improvements (in partnership with Sales)
• Velocity: reduced stall time in security/procurement steps
• Competitive readiness: battlecard usage + win/loss themes and improvements
• Proof output: # proof cards/case studies shipped and used in pipeline

Who you are

• 6–10+ years of Product Marketing experience in B2B SaaS (enterprise preferred)
• Strong narrative builder: can simplify technical workflows and make value obvious
• Comfortable marketing to regulated buyers (security, compliance, integrations,
• procurement)
• Excellent writer and content crafter (decks, 1-pagers, talk tracks)
• Analytical and commercially minded: can build credible ROI stories and value narratives
• Strong cross-functional operator: can drive alignment across Product, Sales, CS, and Marketing
• Experience in vertical SaaS, workflow automation, contact center tech, insurance tech, or AI platforms is a plus

Tools / working style

• Comfortable in modern GTM stack environments (HubSpot familiarity helpful)
• Strong project management and stakeholder alignment skills
• Occasional travel for key events and customer references

Why this role

• Define a category and narrative in a fast-changing market
• Direct impact on pipeline conversion, win rate, and deal velocity
• Build the proof + enablement engine that makes enterprise selling easier