Director of Product Marketing

About the role:

 Medallion is hiring a seasoned Director of Product Marketing to help healthcare organizations free their teams from administrative burdens and accelerate time-to-revenue. You’ll lead the go-to-market strategy and product positioning for our B2B enterprise solutions. 

In this role, you will bridge the gap between product, marketing, and sales, ensuring that our products are effectively communicated to the market and that the value propositions resonate with target audiences. You will be responsible for market research, competitive analysis, pricing strategy, and enabling our sales teams with the insights and tools they need to drive revenue growth. This is a strategic leadership role that directly influences the success and adoption of our products.

This role reports to the Vice President of Marketing and base compensation for this role may land between $175,000 - $220,000. In addition to base salary, Medallion offers equity, bonus, and benefits as part of the total compensation package. Many factors are considered when determining pay including: market data, geographic location, skills, qualifications, experience, and level.

Responsibilities:

• Own ICP segmentation and prioritization by conducting market research and leveraging customer data to segment and prioritize ICPs and define key industries, personas, and use cases. Collaborate with the product team to guide product differentiation based on ICP insights.
• Craft compelling positioning and messaging tailored to target ICPs, aligning product features with customer pain points. Lead the creation of enablement materials, supporting sales narratives, product overviews, and other collateral that that reinforces Medallion’s differentiation and supports deal progression.
• Design and execute go-to-market strategies that reach and convert target customers, partnering with demand generation to utilize a multi-channel approach that increases market reach and demo-to-opportunity conversion.
• ​​Drive customer advocacy and retention through thoughtful feature launches, storytelling, and education campaigns that enhance customer satisfaction and support revenue expansion.
• Lead market research efforts, including industry, product, customer, win/loss rationale and competitive insights, to inform product roadmap, positioning and pricing strategies.
• Own the pricing and packaging strategy for our enterprise solutions, ensuring alignment with customer needs and market trends.
• Partner with revenue enablement to create impactful enablement materials that drive product adoption and revenue growth.
• Measure and optimize product marketing performance, using data to make informed decisions and refine strategies for improved results.

Qualifications:

• 7+ years of experience in product marketing in a B2B enterprise SaaS or technology environment.
• Proven history of creating positioning and messaging that supported rapidly growing product lines.
• Strong analytical mindset with proven ability to research and synthesize data to inform product and go-to-market strategies.
• Acts as the voice of the customer by consistently engaging in direct customer conversations, translating insights into clear, compelling positioning and go-to-market strategy.
• Extremely organized and detail oriented with the ability to go from 1,000 feet as a leader to 10 feet as an executor when needed.
• Experience across pricing and packaging, ICP development, and influencing Product roadmap for enterprise solutions.
• Demonstrated ability to influence and work cross-functionally across product, customer success, sales and marketing. 
• AI-forward researcher who leverages modern tools to quickly surface customer and market insights and translate them into impactful GTM decisions.
• Experience using tools such as Gong, Salesforce, Figma, GetWhy, and Spekit

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