Digital Marketing Lead

About the Role

We’re looking for our first Digital Marketing Lead to own and scale our digital presence across web, social, email, paid media, and analytics.

This role sits at the center of how we show up online. You’ll be responsible for building, launching, and optimizing digital experiences and distribution, with a strong focus on social and email as core growth and engagement channels.

You should be equally comfortable shipping a blog post, running paid campaigns, analyzing performance, and engaging directly with our deeply technical audience.

What You’ll Do

Social Media & Community 

• Own day-to-day management of social channels (X, LinkedIn, others as relevant)
• Plan, launch, and optimize paid media campaigns across LinkedIn, Google, X, and other channels
• Write, publish, and optimize posts that drive reach, engagement, and credibility
• Actively engage with the community: replies, comments, DMs, and conversations
• Identify and capitalize on timely moments, conversations, and trends
• Manage social calendar while staying flexible to real-time opportunities
• Track performance and continuously refine what works

Email Marketing 

• Own newsletter strategy and execution (announcements, blogs, research, updates)
• Write, build, and send emails that are clear, compelling, and on-brand

Web & CMS (Core Surface)

• Own website updates and blog publishing (CMS-driven)
• Ensure blog posts and landing pages are cleanly formatted, performant, and aligned with brand
• Partner with design to improve UX and conversion
• Maintain site hygiene: QA, responsiveness, SEO/AEO best practices (metadata, structure, internal linking)

Analytics & Performance

• Own digital performance tracking across web, social, email, and paid
• Build dashboards and surface actionable insights
• Use data to inform strategy and prioritization

What You Bring

• 5–7+ years in digital marketing, growth, or content distribution roles
• Strong track record of owning and growing social and email channels
• Experience with CMS platforms (Webflow, WordPress, Contentful, etc.)
• Hands-on experience with paid media campaigns
• Deep familiarity with analytics and performance tracking
• Strong writing instincts across formats (social, email, web)
• High agency and a bias toward shipping

Tools & Systems

• CMS: Webflow, WordPress, Contentful
• Email: HubSpot, Mailchimp, Customer.io, or similar
• Social: Native platforms, scheduling tools (Hypefury, Sprout, Buffer, etc.)
• Analytics: GA4, native social/email analytics, Looker/Mixpanel
• Paid Media: LinkedIn Ads, Google Ads, X, Meta
• SEO: Ahrefs, SEMrush, Google Search Console
• Collaboration: Figma, Notion, Slack

Why This Role Matters

This role owns how we distribute ideas and engage our audience at scale. From a single post or email to a full campaign, your work directly shapes how Unconventional AI reaches and builds relationships with our community.