Director of B2B Marketing Strategy: Mid-Market & DR
About this role
About the Role:
Tubi is seeking a Director of Marketing to lead the strategic planning, investment, and execution of marketing initiatives that drive revenue growth for our Mid-Market and DR advertising business.
Reporting to the SVP of B2B Marketing, this role will oversee how marketing budget, programs, and resources are deployed to maximize pipeline, revenue, and efficiency across the Mid-Market/DR segment. You will act as a key partner to Sales leadership, helping shape go-to-market strategy, prioritize investments, and ensure marketing is aligned to the highest-impact revenue opportunities.
As a leader within the B2B Marketing organization, you will own the end-to-end growth strategy—from budget allocation and channel mix to lifecycle programs and performance optimization—building a scalable, data-driven engine that supports both immediate demand and long-term business growth.
You will partner closely with Sales, RevOps, Ads Marketing, Ad Product Marketing, and Media to develop an integrated approach to market coverage, pipeline generation, and revenue acceleration.
This is a hybrid role based out of our San Francisco or Los Angeles office. You must be willing to travel to our office two-three days/week.
What You'll Do:
- Own the holistic marketing strategy and investment plan to support Mid-Market and DR revenue goals, including budget allocation across channels, programs, and lifecycle stages
- Serve as the primary marketing partner to Mid-Market/DR Sales leadership, aligning on priorities and go-to-market strategy
- Define where and how marketing resources are deployed to drive the highest ROI, continuously optimizing channel mix, campaign strategy, and spend efficiency
- Establish and evolve measurement frameworks that connect marketing investment to pipeline, revenue, and efficiency metrics
- Partner with RevOps to ensure strong infrastructure, data integrity, and reporting across systems (HubSpot, Salesforce)
- Identify gaps in market coverage, audience strategy, and program effectiveness, and develop plans to address them
- Build scalable processes, planning frameworks, and documentation to support long-term growth and cross-functional alignment
Your Background:
- Experience owning or influencing marketing budget allocation and investment strategy tied to revenue outcomes
- Proven ability to connect marketing strategy to pipeline, revenue, and efficiency metrics
- Strong analytical and strategic thinking skills, with the ability to translate data into actionable insights and investment decisions
- Excellent cross-functional leadership and communication skills, with experience partnering closely with Sales and Revenue teams
- Understanding of Account Based Marketing and demand generation
- Ability to operate at both a strategic and executional level in a fast-paced environment
- 8+ years of experience in B2B demand generation or growth marketing
- Experience in advertising, media, ad tech, or related industries preferred
- Bachelor’s Degree
- Demonstrated track record of driving measurable pipeline and revenue impact
#LI-MJ1
#LI-Hybrid
Pursuant to state and local pay disclosure requirements, the pay range for this role, with final offer amount dependent on education, skills, experience, and location is listed annually below. This role is also eligible for an annual discretionary bonus, long-term incentive plan, and various benefits including medical/dental/vision, insurance, a 401(k) plan, paid time off and other benefits in accordance with applicable plan documents.
Tubi is a division of Fox Corporation, and the FOX Employee Benefits summarized here, covers the majority of all US employee benefits. The following distinctions below outline the differences between the Tubi and FOX benefits:
- For US-based non-exempt Tubi employees, the FOX Employee Benefits summary accurately captures the Vacation and Sick Time.
- For all salaried/exempt employees, in lieu of the FOX Vacation policy, Tubi offers a Flexible Time off Policy to manage all personal matters.
- For all full-time, regular employees, in lieu of FOX Paid Parental Leave, Tubi offers a generous Parental Leave Program, which allows parents twelve (12) weeks of paid bonding leave within the first year of birth, adoption, surrogacy, or foster placement of a child in addition to applicable government leave program(s) and FOX’s short-term disability policy. This time is 100% paid through a combination of any applicable state, city, and federal leaves and wage-replacement programs in addition to contributions made by Tubi.
- For all full-time, regular employees, Tubi offers a monthly wellness reimbursement.
About Tubi:
Boldly built for every fandom, Tubi is a free streaming service that entertains over 100 million monthly active users. Tubi offers the world's largest collection of Hollywood movies and TV shows, thousands of creator-led stories and hundreds of Tubi Originals made for the most passionate fans. Headquartered in San Francisco and founded in 2014, Tubi is part of Tubi Media Group, a division of Fox Corporation.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.
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