Principal Software Engineer

typeface· Engineering
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📍 Palo Alto, CA

About this role

About Typeface
We help the world’s biggest brands move from brief to fully personalized campaigns — in days, not months. 

Founded by Abhay Parasnis and backed by Microsoft, GV, Salesforce, Lightspeed, Madrona and Menlo, we’re building category-defining technology at the intersection of creativity and AI with real impact. Join us to help shape the future of enterprise marketing. 

What You’ll Do

As a Principal Engineer, you will:

  • Solve complex architectural challenges to harness the power of LLMs and multimodal AI for scalable, enterprise-grade content generation.
  • Lead cross-functional technical initiatives spanning multiple teams and product areas.
  • Partner with enterprise customers to deeply understand their challenges and translate them into robust, high-impact solutions.
  • Mentor and guide engineers across the organization, raising the bar for technical excellence.
  • Advocate for best-in-class engineering practices, ensuring security, scalability, and maintainability across the platform.

How You'll Make an Impact

  • Architectural Leadership:
    • Define and evolve the architecture for AI-driven, multimodal content personalization.
    • Evaluate and integrate cutting-edge AI technologies, optimizing for cost, latency, and output quality.
  • Cross-Company Impact:
    • Spearhead engineering initiatives that address critical business priorities.
    • Translate complex enterprise customer requirements into practical, scalable solutions.
  • Mentorship & Advocacy:
    • Coach engineers in AI/ML systems, distributed architectures, and multimodal generation pipelines.
    • Champion engineering best practices — from code quality to CI/CD, observability, and security.
  • Execution Excellence:
    • Contribute hands-on to code and design when needed.
    • Ensure solutions meet enterprise-grade standards for security, reliability, and compliance.

What You Bring

  • 10+ years in software engineering, with at least 3+ years in a principal/staff-level IC role.
  • Proven experience architecting distributed systems, AI/ML platforms, or large-scale SaaS applications.
  • Strong background in cloud-native architecture (AWS, GCP, Azure), containerization (Docker, Kubernetes), and modern API design.
  • Track record of influencing technical direction across multiple teams.
  • Excellent communication skills for both technical and non-technical stakeholders.
  • Expertise in LLMs (prompt engineering, fine-tuning, inference) and multimodal AI (text, image, video, audio)

In your first 3 months, you will:

  • Shape the architecture for the next generation of AI-driven, multimodal content solutions.
  • Drive engineering excellence and raise the company-wide technical bar.
  • Deliver solutions that directly address critical enterprise customer needs.
  • Mentor engineers into senior technical leadership roles.

Location

This is a hybrid role based in either our Palo Alto office. We collaborate in-office 3 days a week. 

Base Salary

The range for this role is $247,500-$267,000. Actual compensation may vary based on level, experience, and skillset as assessed in the interview process.

Benefits

  • Competitive compensation — including salary, equity, and 401(k)
  • Full medical, dental, and vision insurance for you and your family
  • HSA and FSA options to support your financial wellness
  • Flexible time off — including parental leave
  • Well-being programs — resources to support your mental and physical health
  • Daily lunch & snacks
  • Mentorship & impact — work closely with top AI leaders on products that ship 

Equality Opportunity Statement
We welcome and encourage applicants from all backgrounds. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, medical condition, veteran status, or any other legally protected status. We comply with applicable laws in every jurisdiction where we operate.

Why You’ll Love Working Here 

  • Build something big — Be part of a fast-growing startup defining a new category: marketing orchestration powered by Agentic AI.
  • Your work will matter — Trusted by Fortune 100 companies, our platform delivers 10x content velocity and 90% faster campaigns.
  • A+ team — Collaborate with veterans from Adobe, Microsoft, Google, and top AI companies.
  • Backed by the best — GV, Salesforce Ventures, Microsoft, Lightspeed, Madrona and Menlo ($165M raised).
  • Recognized for innovation — TIME Best Inventions, Fast Company Next Big Thing in Tech, Gartner Cool Vendor, Adweek AI Company of the Year, LinkedIn Top Startup, Webby Award (AI Work & Productivity). 

 

Frequently Asked Questions

Is the salary disclosed for the Principal Software Engineer position at typeface?
The salary for this Principal Software Engineer role at typeface is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Principal Software Engineer position at typeface located?
This Principal Software Engineer role at typeface is based in Palo Alto, CA. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Which team or department does the Principal Software Engineer at typeface belong to?
This Principal Software Engineer position is part of the Engineering department at typeface. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Principal Software Engineer position at typeface?
Click the "Apply Now" button on this page. You will be redirected to typeface's official application portal hosted on greenhouse where you can submit your application directly.
When was the Principal Software Engineer job at typeface posted?
This Principal Software Engineer position at typeface was posted on Aug 13, 2025. Apply as soon as possible — early applications are often reviewed first.
Principal Software Engineer
typeface
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