Lead Content Marketer

About The Weather Company:

The Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company’s high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster globally, the company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com).

Job brief:

We are looking for a seasoned, versatile storyteller to join our marketing team. This isn’t just a "writing" job; it’s a high-impact role for a strategic thinker who can navigate the complex B2B landscape, from deep-dive E-books to high-energy LinkedIn posts. You will be responsible for translating technical product solutions into compelling narratives that drive conversions and establish brand authority.

The impact you'll make:

• Research, write, and edit a variety of digital content types, including blog posts, email nurture and drip campaigns, short-form video, case studies, infographic content, landing pages, LinkedIn posts, and long-form E-books – across a variety of product verticals & solutions. 
• Ensure all content is well-researched, accurate, and compelling.
• Develop story ideas and content angles that resonate with the target audience and will lead to conversion.
• Ensure content aligns with editorial guidelines and meets high standards of quality.
• Collaborate with product marketers, product owners, sales, and other internal teams to create comprehensive and engaging content.
• Stay up-to-date with industry trends and news, as well as B2B content marketing best practices and the evolving landscape of AI as a strategic tool.
• Fact-check all content to maintain accuracy and credibility.
• Edit and proofread content for clarity, grammar, and adherence to style guidelines.
• Optimize content for search engines (SEO), answer engines, and other generative engines (AEO/GEO), to increase visibility and drive traffic.
• Manage multiple writing projects simultaneously, ensuring deadlines are met.
• Maintain a content calendar to plan and organize writing assignments.
• Other duties as assigned.

What you've accomplished:

• 8+ years of professional writing experience in B2B marketing.
• Proven track record of producing high-quality content.
• Excellent writing, editing, proofreading, and storytelling skills.
• Strong understanding of SEO/AEO/GEO principles and social media best practices.
• Comfort with SEO/AEO/GEO research tools, Google Analytics, and WordPress content management
• Ability to analyze data and use insights to optimize content.
• Strong project management skills and ability to manage multiple priorities.
• Creative thinker with a passion for digital content and storytelling.
• B2B experience in any of the following industries is a plus: Aviation, Government/Defense, Ad Tech, Broadcast Media, data/APIs.