All-in-One Marketing Manager (IT Business Enablement / Adoption)
About this role
About Gruve
Gruve is an innovative software services startup dedicated to transforming enterprises to AI powerhouses. We specialize in cybersecurity, customer experience, cloud infrastructure, and advanced technologies such as Large Language Models (LLMs). Our mission is to assist our customers in their business strategies utilizing their data to make more intelligent decisions. As a well-funded early-stage startup, Gruve offers a dynamic environment with strong customer and partner networks.
About the Role
Modern enterprise IT is no longer just infrastructure it's a product portfolio. Our team owns internal platforms, applications, and AI-enabled tools used across the company. Getting value from these products depends not just on building them, but on how they're packaged, communicated, and adopted
This role sits within IT's Business Enablement, Marketing & Adoption team purpose-built to bridge that gap: turning IT capabilities into compelling internal stories that drive real user adoption.Key Responsibilities
- Plan and execute internal campaigns across channels from initial brief to final delivery, with full ownership of timelines and outcomes
- Create multi-format content independently copy, graphics, and short-form video without relying on a dedicated creative team
- Leverage AI tools actively and strategically to accelerate production, enhance quality, and scale content output
- Develop adoption-focused messaging strategies that move users from awareness to behavior change, not just awareness
- Track campaign performance and iterate based on data identifying what's working and optimizing continuously
Basic Qualifications
- A true generalist creative you can concept, design, write, and ship without a team behind you
- Minimum of 8+ years of experience in marketing, internal communications, product marketing, or a closely related field
- Proven experience in internal communications, product marketing, change management, or a closely adjacent function
- Adoption-minded by default you understand that a great product no one uses is a failed product
- Agile and adaptive you're comfortable shifting priorities without sacrificing quality
- Strong written and visual communication skills across both long-form and short-form formats
Preferred Qualifications
- A strong visual aesthetic and an instinct for what 'good' looks like across design, copy, and motion
- A portfolio or digital presence that demonstrates your range design, writing, campaigns, or all three
- Hands-on experience with AI-assisted content creation tools (Midjourney, Adobe Firefly, Runway, ChatGPT, etc.)
- Familiarity with enterprise IT environments, internal product launches, or digital transformation initiatives
- Candidates with an IIM background are preferred.
Why Gruve
At Gruve, we foster a culture of innovation, collaboration, and continuous learning. We are committed to building a diverse and inclusive workplace where everyone can thrive and contribute their best work. If you’re passionate about technology and eager to make an impact, we’d love to hear from you.
Gruve is an equal opportunity employer. We welcome applicants from all backgrounds and thank all who apply; however, only those selected for an interview will be contacted.
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