Sales Lead - USA & Canada

lemlist· Business
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🌍 Remote📍 CanadaFullTime

About this role

About lemlist

lemlist is the AI-powered sales engagement platform helping sales teams build pipeline smarter, not harder.

Bootstrapped from day one, we’ve grown from 0 to $50M+ ARR in 8 years without raising a single dollar. Today, 40,000+ sales teams use lemlist to book more meetings and close more deals.

We’re building the next generation of outbound: AI-first, multi-channel, highly personalized, and deeply integrated into the way modern sales teams work.

And we’re just getting started.

The Mission

We are looking for a hands-on US Sales Team Lead to elevate our NAM sales motion to the next level.

The US is already our #2 market (~30% of revenue), and we want to make it #1.

But we’re not looking for a corporate “director.”

We want a builder, operator, and coach.

Your mission:

  • Improve outbound execution

  • Increase pipeline quality

  • Raise performance standards

  • Develop AEs into killers

You will directly manage a squad of AEs and work closely with Product, RevOps, and Growth

This is not a strategy-only role.

This is execution + coaching + systems.

What You’ll Actually Do

1️⃣ Be in the Deals

  • Join discovery calls weekly

  • Review SPICED notes

  • Help structure closing plans

  • Push back on weak qualifications

  • Improve multi-threading and champion building

If a deal is above $20K ARR → you’re in.

2️⃣ Upgrade the Outbound Motion

  • Improve messaging

  • Improve targeting

  • Enforce pipeline coverage (4x minimum)

  • Make AEs accountable for self-sourcing

  • Raise activity quality (not just volume)

We don’t want a manager watching dashboards.

We want someone fixing execution.

3️⃣ Raise the Coaching Standard

  • Weekly deal reviews

  • Call feedback

  • Real qualification discipline

  • No “happy ears”

  • Clear exit criteria per stage

If a rep says “it looks good” you ask:

  • Where’s the economic buyer?

  • What’s the timeline?

  • What happens if they do nothing?

4️⃣ Drive Performance & Culture

  • Set clear standards

  • Hold reps accountable

  • Build competitiveness

  • Create intensity without toxicity

  • Raise quotas over time

We want a high-performance culture, not comfort.

What Success Looks Like

  • Win rate improvement (clear + measurable)

  • Stronger outbound contribution

  • 4x+ pipeline coverage consistently

  • Higher average deal size

  • AEs consistently hitting quota

  • Clean HubSpot hygiene

Profile We’re Looking For

  • 6–10 years in B2B SaaS sales

  • 1year + as first-line manager OR elite AE ready to step up with outside management experience

  • Proven overperformance (President’s Club type)

  • Experience managing ACVs $10K–$100K+

  • Strong deal inspection discipline

  • Comfortable being direct and demanding

  • CRM-native (HubSpot or Salesforce)

  • Obsessed with performance

  • AI enthousiast

Bonus:

  • SalesTech / Sales Engagement background

  • Experience managing both inbound & outbound

  • Familiar with structured qualification frameworks

Who This Is NOT For

  • Corporate director who only does strategy

  • Manager who avoids confrontation

  • “Good vibes only” leader

  • Someone uncomfortable being in the weeds

Why This Role Is Different

  • High standards

  • AI-first sales org

  • Product-led + sales-led hybrid motion

  • Massive growth ambition

  • Real ownership

Compensation

Competitive base + aggressive variable

Clear performance-based progression

Potential path to Director once proven

Interview Process

  1. Talent screen with Victoire

  2. Deep dive with Yann VP of Sales (deal inspection simulation)

  3. Business case

  4. CEO interview

  5. References

Frequently Asked Questions

Is the salary disclosed for the Sales Lead - USA & Canada position at lemlist?
The salary for this Sales Lead - USA & Canada role at lemlist is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Is the Sales Lead - USA & Canada job at lemlist remote?
Yes, this Sales Lead - USA & Canada position at lemlist is remote, with team members based in Canada. You can work from home or anywhere in the supported regions.
Is the Sales Lead - USA & Canada role at lemlist full-time or part-time?
This is listed as a FullTime position. It is posted as a Sales Lead - USA & Canada role in the Business department at lemlist.
Which team or department does the Sales Lead - USA & Canada at lemlist belong to?
This Sales Lead - USA & Canada position is part of the Business department at lemlist. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Sales Lead - USA & Canada position at lemlist?
Click the "Apply Now" button on this page. You will be redirected to lemlist's official application portal hosted on ashby where you can submit your application directly.
When was the Sales Lead - USA & Canada job at lemlist posted?
This Sales Lead - USA & Canada position at lemlist was posted on Mar 3, 2026. Apply as soon as possible — early applications are often reviewed first.
Sales Lead - USA & Canada
lemlist
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