Head of Brand

Job Description

Sweet Security is looking for a Head of Brand to define and elevate our brand as we establish ourselves as a category leader in cloud runtime security.
In this role, you will own Sweet Security’s brand strategy, positioning, messaging, and market presence.
You will shape how the market perceives Sweet Security, ensuring a consistent and differentiated brand experience across every touchpoint.
Working closely with Product Marketing, Demand Generation, Executive Leadership, and Sales, you will transform market insights into compelling narratives that strengthen awareness, build credibility, and drive long-term business growth.

Responsibilities

• Own and evolve Sweet Security’s brand strategy, positioning, and messaging.
• Shape Sweet Security’s category narrative and market differentiation.
• Ensure a consistent brand experience across content, digital channels, events, PR, social media, and customer-facing materials.
• Lead brand campaigns and strategic initiatives that increase awareness and engagement.
• Partner with Product Marketing to translate product innovation into compelling market narratives.
• Drive thought leadership, executive visibility, and corporate communications efforts.
• Own brand performance metrics, including awareness, engagement, and share of voice.
• Work closely with design, content, and external partners to deliver high-quality brand experiences.

Requirements

• 6+ years of brand marketing experience in the cybersecurity industry.
• Proven track record of building and scaling cybersecurity brands in competitive markets.
• Well-connected within the cybersecurity ecosystem, with an understanding of industry communities, media, events, influencers, and market dynamics.
• Strong expertise in positioning, messaging, storytelling, and campaign execution.
• Experience working cross-functionally with Product Marketing, Demand Generation, Sales, and Executive Leadership.
• Excellent communication and project management skills.
• Data-driven mindset with the ability to measure brand impact and translate insights into action.
• Hands-on builder who thrives in a fast-paced, high-growth environment.

Sweet Security is an equal opportunity employer and is proud to be part of a diverse, multicultural world.  We are committed to fostering an inclusive workplace where every employee has equal opportunities to grow and succeed. We believe that diversity is a key driver of success, and we encourage curiosity, innovation, and the integration of diverse talents across our global teams. All candidates are considered based on their qualifications, experience, and professional fit. We are committed to providing equal opportunities regardless of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, veteran status, or any other characteristic protected by law.
At Sweet Security, we see diversity and inclusion as core values, and we actively work to foster a respectful, equitable, and empowering environment for all our employees, customers, and partners.