Consumer Apps Division Lead (Product Focus)

selkirksport· 5.2 DS - Customer Apps
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📍 Kuala Lumpur, Kuala Lumpur, Malaysia

About this role

About Selkirk Sport

At Selkirk Sport, we’re passionate about pushing the boundaries of pickleball innovation. Our mission is to Fuel the Pickleball Obsession by creating the sport’s premier products and ecosystem. As a leading global brand in premium pickleball equipment, we’re expanding our international presence and seeking top-tier talent to support our growth in the U.S. and abroad.

We pride ourselves on a culture of excellence, collaboration, and continuous improvement. Selkirk applies first-principles thinking to design scalable, process-driven systems that create lasting operational advantage.

We are looking for a Consumer Apps Division Lead not just to manage apps but also built the digital home for the pickleball community. It is a role who will own the strategy for PlayPickleball.com, PlayMore, and SelkirkTV, transforming them from standalone platforms into an integrated, AI-enhanced ecosystem.

Key Responsibilities

Ecosystem Vision & Strategy

  • Define and execute the long-term digital ecosystem roadmap
  • Integrate PlayPickleball.com (community & education), PlayMore (player engagement & tools), and SelkirkTV (content & streaming) into one cohesive experience
  • Establish a unified data, identity, and personalization strategy
  • Create a scalable architecture that supports growth across media, commerce, and community

AI-Enhanced Personalization

  • Implement AI-driven content recommendations across video, articles, and training
  • Develop personalization engines for product discovery and player improvement
  • Introduce AI-powered coaching, matchmaking, and community features
  • Leverage first-party data to enhance retention and engagement

Product & Platform Leadership

  • Oversee UX/UI evolution across web, mobile, and CTV
  • Lead product lifecycle from concept through launch and optimization
  • Prioritize feature development based on business impact and community needs
  • Manage internal and external development teams

Growth & Monetization

  • Drive user acquisition, retention, and lifetime value
  • Integrate commerce natively into content and community touchpoints
  • Develop new revenue models across subscriptions, ads, sponsorships, and premium features
  • Define and monitor KPIs across engagement, conversion, and revenue

Cross-Functional Integration

  • Align marketing, content, eCommerce, and media teams under a shared digital strategy
  • Ensure seamless data flow between platforms and CRM systems
  • Collaborate with leadership on long-term digital transformation

Qualifications

  • 5+ years in Product Management, ideally within consumer tech or sports platforms.
  • AI Enthusiast: Not just following AI trends but have to understand how to implement LLMs or Computer Vision to create tangible value for users.
  • Proven track record of scaling mobile or web applications.

Why Join Selkirk Sport?

  • Lead brand design for the #1 brand in pickleball—an industry on the rise.
  • Work on high-impact projects seen by millions.
  • Collaborate with a fast-moving, innovative brand design team.
  • Enjoy a high-energy work environment where your ideas shape the future of the sport.
  • Competitive salary, benefits, and opportunities for growth.



Frequently Asked Questions

Is the salary disclosed for the Consumer Apps Division Lead (Product Focus) position at selkirksport?
The salary for this Consumer Apps Division Lead (Product Focus) role at selkirksport is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Consumer Apps Division Lead (Product Focus) position at selkirksport located?
This Consumer Apps Division Lead (Product Focus) role at selkirksport is based in Kuala Lumpur, Kuala Lumpur, Malaysia. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Which team or department does the Consumer Apps Division Lead (Product Focus) at selkirksport belong to?
This Consumer Apps Division Lead (Product Focus) position is part of the 5.2 DS - Customer Apps department at selkirksport. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Consumer Apps Division Lead (Product Focus) position at selkirksport?
Click the "Apply Now" button on this page. You will be redirected to selkirksport's official application portal hosted on greenhouse where you can submit your application directly.
When was the Consumer Apps Division Lead (Product Focus) job at selkirksport posted?
This Consumer Apps Division Lead (Product Focus) position at selkirksport was posted on Mar 10, 2026. Apply as soon as possible — early applications are often reviewed first.
Consumer Apps Division Lead (Product Focus)
selkirksport
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