SEM & Paid Media Manager

selkirksport· 9.3 CEO - Malaysia Entity
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📍 Kuala Lumpur, Kuala Lumpur, Malaysia

About this role

About Selkirk Sport

At Selkirk Sport, we’re passionate about pushing the boundaries of pickleball innovation. Our mission is to Fuel the Pickleball Obsession by creating the sport’s premier products and ecosystem. As a leading global brand in premium pickleball equipment, we’re expanding our international presence and seeking top-tier talent to support our growth in the U.S. and abroad.

We pride ourselves on a culture of excellence, collaboration, and continuous improvement. Selkirk applies first-principles thinking to design scalable, process-driven systems that create lasting operational advantage.

The SEM & Paid Media Manager will own and optimize Selkirk Sport’s paid digital advertising across Google Ads, Meta, TikTok Ads, Xiao Hong Shu, LinkedIn and programmatic platforms, with a focus on Malaysia while supporting broader Asia growth. This role combines strategic media buying, audience targeting and conversion optimization to maximize ROI across paid channels.

The ideal candidate is a hands-on performance marketer, analytical thinker and platform expert who thrives on turning data into revenue.

Key Responsibilities:

Strategic Planning & Execution

  • Develop and execute multi-platform paid media strategies for Google Search, Shopping Display, Meta, TikTok, Xiao Hong Shu, LinkedIn, YouTube across Asia. 

  • Localize strategies for Malaysia, Philippines, and Vietnam, adapting to regional trends and consumer behavior.

Budget Management & Optimization

  • Manage and allocate six-figure USD monthly budgets, ensuring efficient spend across platforms to meet ROAS and CAC targets.

  • Identify cost-saving opportunities through bid adjustments, audience refinement and platform testing.

Platform Mastery & Technical Execution

  • Leverage advanced tools: Google Ads (Search, PMax, Display), Meta Ads Manager, TikTok Ads, LinkedIn Campaigns.

  • Implement tracking setups (GA4, GTM, Conversion API) and troubleshoot discrepancies.

  • Optimize landing pages and post-click experiences through A/B testing and UX best practices.

Data Analysis & Reporting

  • Track and analyze KPIs (CPC, CAC, CPO, ROAS, CTR), translating data into actionable insights.

  • Deliver weekly/monthly performance reports to stakeholders with clear recommendations.

  • Use Google Analytics 4, Looker Studio, and pivot tables to uncover growth opportunities.

Cross-Functional Collaboration

  • Partner with creative teams to develop high-converting ad assets (video, static, carousel).

  • Align with SEO, organic social, and sales teams for integrated campaigns.

  • Manage regional agency partners (if applicable) to ensure brand consistency and local market expertise.

Qualifications:

  • Bachelor’s degree in Marketing, Data Analytics, or related field.
  • 5+ years of hands-on experience managing SEM/paid social campaigns (Google Ads, Meta, TikTok) with e-commerce or DTC brands.
  • Certified in Google Ads, Meta Blueprint or TikTok Ads (preferred).
  • Analytical prowess - expert in Google Analytics, Looker Studio and pivot tables.
  • Platform mastery - can navigate Meta Ads Manager, Google Ads and TikTok Business Suite blindfolded.
  • Local market knowledge - understanding of consumer behavior in Malaysia/SEA.
  • Fluent in English; proficiency in Bahasa Malaysia, Chinese, Tagalog, or Vietnamese is a plus.
  • Passion for sports marketing (pickleball knowledge is a bonus!)

Why Join Selkirk Sport?

  • Lead brand design for the #1 brand in pickleball—an industry on the rise.
  • Work on high-impact projects seen by millions.
  • Collaborate with a fast-moving, innovative brand design team.
  • Enjoy a high-energy work environment where your ideas shape the future of the sport.
  • Competitive salary, benefits, and opportunities for growth.



Frequently Asked Questions

Is the salary disclosed for the SEM & Paid Media Manager position at selkirksport?
The salary for this SEM & Paid Media Manager role at selkirksport is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the SEM & Paid Media Manager position at selkirksport located?
This SEM & Paid Media Manager role at selkirksport is based in Kuala Lumpur, Kuala Lumpur, Malaysia. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Which team or department does the SEM & Paid Media Manager at selkirksport belong to?
This SEM & Paid Media Manager position is part of the 9.3 CEO - Malaysia Entity department at selkirksport. See the full job description for more information about the team structure and responsibilities.
How do I apply for the SEM & Paid Media Manager position at selkirksport?
Click the "Apply Now" button on this page. You will be redirected to selkirksport's official application portal hosted on greenhouse where you can submit your application directly.
When was the SEM & Paid Media Manager job at selkirksport posted?
This SEM & Paid Media Manager position at selkirksport was posted on Jan 28, 2026. Apply as soon as possible — early applications are often reviewed first.
SEM & Paid Media Manager
selkirksport
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