Campaign Manager, Performance Media
About this role
The Campaign Manager, Performance Media is member of the Performance Media team and is primarily responsible for supporting the day-to-day execution and operations of paid media campaigns across programmatic channels, Meta, TikTok, YouTube, SEM, and other biddable media platforms.
Responsibilities
- Serves as the relationship owner and primary point of contact for an assigned set of Clubs to provide day-to-day support, facilitate calls, and answer questions; the assigned set of Clubs will be fewer/less complex than that of the Senior Campaign Manager
- Supports day-to-day execution of paid media campaigns across multiple channels (SEM, Programmatic Display, Paid Social, Video, Audio)
- Executes test and learn approach to build, optimize, and report on paid media campaigns
- Provides strategic media recommendations to designated Clubs and Assignments, leveraging the support and guidance from Senior Campaign Managers and Club Manager
- Identifies and leverages relevant growth audiences on a campaign-by-campaign basis
- Learns and utilizes internal systems and other biddable media platforms
- Monitors competitive landscape and industry trends
- Supports additional projects, as assigned
Qualifications & Skills
- 4-year degree from an accredited university in marketing, advertising, communications, business, or related field, OR equivalent relevant experience
- Experience developing strategy around, building, and optimizing paid media campaigns
- Foundational knowledge of SEM, Programmatic Display, Video, or Paid Social and optimization tactics
- Familiarity with bid management platforms (Search Ads 360, Display and Video 360, Meta Business Manager, TikTok Ads, Google Ads, etc.) preferred
- Proficiency in using AI LLMs to boost operational efficiency is preferred
- Baseball and sports enthusiast preferred
Salary Range: $70,000.00 - $90,000.00 (Base Salary) + Bonus
As a candidate for this position, your salary and related aspects of compensation will be contingent upon your work experience, education, skills, and any other factors MLB considers relevant to the hiring decision. In addition to your salary, MLB believes in providing a competitive compensation and benefits package for its employees.
Top MLB Perks & Benefits
- Competitive Benefits Package
- Company 401K Contribution
- Paid Time Off and Holidays
- Paid Parental Leave
- Access to Free Tickets to Baseball Games & MLB.TV
- Discounts at MLB Store | MLBShop.com
- Employee Assistance Programs (EAP)
- Onsite/Online Training & Development Programs
- Tuition Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Pet Insurance
Why MLB?
Major League Baseball (MLB) is the most historic of the major professional sports leagues in the United States and Canada. Employees love working at MLB because of the culture of growth, teamwork, and professionalism. Employees who are most successful at MLB take initiative, know how to identify problems and provide solutions, and always put the Team first. For those ready to step up to the plate and join the major leagues, MLB takes the same approach as teams do with their players: empowering our “workforce athletes” to be at their best by engineering experiences that put employees in the best position to succeed. Major League Baseball is looking for candidates who are passionate about growing America’s pastime to best serve its fans for decades to come.
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