Marketing Communication - Senior Specialist
acommerce· Marketing Services
About this role
Job Responsibilities:
Communication Strategy:
- Develop and implement communication plans tailored to clients' e-commerce goals and target audiences.
- Stay abreast of e-commerce industry trends, technological advancements, and competitor strategies.
- Collaborate closely with cross-functional teams to ensure consistent messaging and branding across various e-commerce channels.
Short Video Production:
- Conceptualize, script, and coordinate to produce short videos that showcase our clients' products and services.
- Collaborate with the creative team to ensure the video content is aligned with the client's brand and product offerings.
- Optimize videos for various e-commerce platforms, ensuring they drive engagement and conversions.
Live Streaming Marketing:
- Plan and coordinate to execute live streaming campaigns on e-commerce platforms and social platforms to engage with our client's target audiences in real-time.
- Monitor live streams and media plan (if any) to optimize product visibility and conversion rates.
- Analyze live streaming performance data and adjust strategies for maximum ROI.
Influencer and Affiliate Management:
- Develop and manage influencer and affiliate marketing programs tailored to drive awareness, traffic, and sales for our e-commerce clients.
- Identify and establish relationships with influential figures in e-commerce platforms and social platforms.
- Coordinate with influencer and affiliate partners to promote our clients' campaigns effectively.
Reports
- Track and report weekly or monthly on all activities, in all metrics including the impact of influencer collaborations on e-commerce sales and brand recognition, making data-driven adjustments to optimize program effectiveness.
Key Requirements:
- Bachelor's degree in communications, marketing, public relations, or a related field
- 2-3 years of experience in a direct field related to communication planning and strategy for e-commerce brands or companies.
- Deep understanding of e-commerce platforms and their trends. Tiktok is preferable.
- Strong analytical mindset with the ability to leverage data for decision-making.
- Strong understanding of marketing communication theory and principles.
- Ability to think strategically and creatively.
- Excellent written and verbal communication skills.
- A self-starting attitude – the ability to work independently and take initiatives
- Ability to manage multiple projects simultaneously
- Good command of MS Office, MS-EXCEL, MS-POWERPOINT, MS-WORD
Frequently Asked Questions
Is the salary disclosed for the Marketing Communication - Senior Specialist position at acommerce?
The salary for this Marketing Communication - Senior Specialist role at acommerce is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Marketing Communication - Senior Specialist position at acommerce located?
This Marketing Communication - Senior Specialist role at acommerce is based in Bangkok, Thailand. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Which team or department does the Marketing Communication - Senior Specialist at acommerce belong to?
This Marketing Communication - Senior Specialist position is part of the Marketing Services department at acommerce. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Marketing Communication - Senior Specialist position at acommerce?
Click the "Apply Now" button on this page. You will be redirected to acommerce's official application portal hosted on greenhouse where you can submit your application directly.
When was the Marketing Communication - Senior Specialist job at acommerce posted?
This Marketing Communication - Senior Specialist position at acommerce was posted on Apr 11, 2024. Apply as soon as possible — early applications are often reviewed first.
Marketing Communication - Senior Specialist
acommerce
You'll be redirected to acommerce's official application page on Greenhouse.