Sr. Director Marketing
About this role
About Genetix Biotherapeutics
At Genetix Biotherapeutics every role has meaning, every team member is respected, and every day is a chance to make a difference. When you join Genetix, you're not just landing a new role, you become part of a company that's pursuing curative gene therapies to give patients and their families more days. We are doers, thinkers and collaborators who embrace and live by our values:
Our innovation is rooted in the diversity of our teams and results are achieved through cooperation and the integration of multiple viewpoints. This is personal and we approach every challenge with radical care.
Position Summary
The Senior Director of Marketing - Gene Therapy will serve as a key commercial leader responsible for driving the strategy across a portfolio of three commercial gene therapy products, with primary responsibility for sickle cell disease (SCD). This role shapes the brands, accelerates patient access, strengthens treatment center engagement, and ensures durable growth across a dynamic ecosystem of patients, caregivers, providers, payers, advocacy partners, and community stakeholders.
The Senior Director of Marketing will also own field training to ensure consistent messaging aligned to the marketing strategy. This individual will lead cross functional optimization efforts, support field execution, and serve as a visible ambassador for the company’s commitment to transforming outcomes in SCD and rare genetic diseases.
This role partners closely with Sales, Market Access, Patient Services, Medical Affairs, Patient & Community Education, and Regulatory to ensure best in class patient and customer support and brand leadership.
Responsibilities
Marketing
- Own the end-to-end brand strategy for Lyfgenia (Primary Focus) and drive portfolio level storytelling that reinforces the company’s leadership in gene therapy and its value to patients, providers, and payers (e.g., disease education, positioning, messaging, value proposition, and competitive differentiation.)
- Develop integrated marketing plans that accelerate appropriate adoption while honoring the history, lived experience, and cultural context of the SCD community.
- Lead development of branded and unbranded campaigns across HCP, patient, caregiver, advocacy, and treatment center audiences including multichannel educational and engagement strategies across patient, HCP, treatment centers, caregiver, and advocacy stakeholders.
- Partner with Field Leadership to strengthen patient pull‑through and end‑to‑end journey support - from treatment consideration through infusion - with messaging, tools, and strategic guidance, ensuring alignment and high‑quality customer engagement.
- Serve as marketing lead for real‑world insights generation, post‑launch optimization, and strategic response to emerging data and competitive shifts.
- Maintain consistent operational excellence and rigorous performance tracking across all marketed programs to diagnose brand performance, guide action, and maximize ROI.
- Partner on congress strategy, symposia planning, and strategic KOL engagements for SCD and rare genetic disorders.
- Chair or co‑lead cross‑functional teams related to brand planning, insight generation, competitive intelligence, and commercialization readiness.
- Lead and develop a high‑performing marketing team, fostering accountability, customer empathy, and operational excellence.
- Manage agencies and vendors, ensuring high‑quality deliverables and efficient use of marketing budget.
Training
- Own the strategic direction of field force training, including new hire and ongoing initiatives, ensuring the field organization is fully equipped to communicate the science, navigate the treatment journey, and support treatment centers with confidence and clarity.
Required Education, Experience, or Qualifications (or equivalent)
Required:
- Bachelor’s degree required; MBA or advanced life sciences degree preferred.
- 15+ years in biopharma marketing, including launch or post launch leadership in rare disease, gene therapy, or cell therapy.
- Experience leading training initiatives.
- Strong understanding of the SCD landscape, patient journey, cultural and historical dynamics, and operational requirements for the delivery of gene therapy.
- Proven ability to build and execute integrated marketing strategies across HCP, patient, and payer audiences.
- Demonstrated leadership in highly agile, cross functional environments.
- Exceptional communication, strategic thinking, and stakeholder management.
Preferred:
- Experience within Sickle Cell Disease, Beta-Thalassemia
- Experience in autologous cell and gene therapy
Key Competencies:
- Strong strategic and analytical acumen required to drive sound, data-driven business decisions
- Ability to translate science into customer driven value
- Cultural competence and authenticity
- Strong influence without authority, including executive-level presence
- Ability to translate strategy into operational plans with discipline
- Genuine Customer and patient empathy
- Team leadership and talent development
- Excellent communication and partnership with internal and external partners
Additional Information
The pay transparency range provided below is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. This role is eligible for an annual bonus and long-term incentive. Actual base salary pay will be based on several factors, including but not limited to experience, skills, relevant education/qualifications, external market, internal equity, and other job-related factors permitted by law.
Genetix’s total rewards package also provides employees with a comprehensive and competitive benefits suite to support a variety of employee needs. These benefits include comprehensive health, life and disability insurance, employer-matched 401(k) plan, lifestyle spending account, flexible time-off + paid holidays and winter holiday period, tuition reimbursement & loan repayment assistance, paid parental leave, paid onsite parking, commuter subsidy, and much more.
Genetix is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other applicable legally protected characteristics.
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