Account Director (Tobacco)
About this role
Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Role Summary:
The Account Director who supports the business lead by building a strong team. Success on the account is seen through creating an environment for great work, being responsible for the profitable delivery of services, holding key client relationships and delivering the best creative work alongside the overall strategy of the client.
Key Responsibilities:
- Understands and drives the strategic vision of the brand (alongside the planners).
- Brand activation experience – as a conductor in managing various expert partners such as digital, social, PR, media, events. Be in the pitch with the creative team, to ensure a powerful, robust creative idea.
- Supports the team by handling multiple briefs at any one time and leads the smooth delivery of each
- Ensures projects follow the overall strategic direction of the brand.
- Directs the team and other departments on projects, strictly adhering internal and client’s processes while leading project delivery.
- Controls and leads projects with financial targets in mind.
- To engage with business leads on initiatives to further unlock client’s business.
- To direct team members to ensure that all requirements are being met in terms of overall project delivery.
- To supervise and manage the delivery of the work from the account group.
- To think ahead and pro-actively plan out and assign workload on the business.
- To be the client's trusted partner by providing sound brand and business consultation. Taking a lead in clients’ marketing and advertising strategies.
- To develop, grow and nurture junior clients.
- Constant sharing best practice with clients.
Required Skills & Demonstrated Behaviours:
- Solid integrated campaign experience
- An experienced Individual in a lead agency position working with multiple expert partners, or client with in-depth brand activation experience – to manage various expert partners such as digital, social, PR, media, events, 1-2-1, CRM. In short, Has Online to Offline activation experience.
- Ability to put together presentations and has the confidence to present to head of marketing.
- Soundboard and advisor to the clients.
- A mentor to the team.
- Knowledgeable on 360 communications and actively pursues digital opportunities.
- Is commercially savvy and looks for growth opportunities.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.
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