AI/ML Engineer
About this role
Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Who we’re looking for: We are seeking an experienced AI/ML Engineer with a minimum of 5 years of expertise to join our innovative technology team. In this pivotal role, you will be responsible for designing, training, and optimizing AI models, with a strong focus on Natural Language Processing (NLP) for real-time content summarization, recommendation, and conversational UIs. You will implement cutting-edge techniques like Retrieval-Augmented Generation (RAG) and fine-tune transformer-based models, collaborating closely with backend and data engineering teams to ensure seamless deployment and maintenance of brand tone and content accuracy in all AI outputs.
What you’ll be doing:
- Design, train, and optimize AI models specifically for real-time content summarization and recommendation.
- Implement advanced Natural Language Processing (NLP) techniques to enhance conversational UI and predictive interactions.
- Apply Retrieval-Augmented Generation (RAG) for intelligent response generation from dynamic content sources.
- Fine-tune transformer-based models (e.g., BERT, T5) using domain-specific datasets to achieve optimal performance.
- Collaborate closely with backend and data engineering teams to streamline model deployment within a production-grade environment.
- Ensure that brand tone and content accuracy are meticulously maintained throughout all AI-generated outputs.
What you’ll need:
- Bachelor's degree in Computer Science, Artificial Intelligence, Data Science, or a related technical field.
- 5–7 years of progressive experience in AI/ML engineering, with a strong and proven focus on Natural Language Processing (NLP).
- Strong practical experience with leading Machine Learning frameworks such as TensorFlow, PyTorch, and Hugging Face.
- Experience with LangChain and LangGraph.
- Experience with MLOps pipelines and platforms like AWS SageMaker, Azure AI Search, or similar.
- Solid understanding of Large Language Models (LLMs), embeddings, and semantic search technologies.
- Expert proficiency in Python and robust data handling libraries such as Pandas and NumPy.
- Familiarity with deploying AI models via microservices or APIs.
- Preferred Qualifications:
- Understanding of branding, tone, and the user experience (UX) implications in AI-generated content.
- Experience working with headless CMS (Content Management Systems) and structured content datasets.
- Knowledge of ethical AI principles and prompt engineering best practices.
Additional Competencies:
- AI/ML Engineering
- Natural Language Processing (NLP)
- Large Language Models (LLMs)
- MLOps & Deployment
- Python & Data Science
- Transformer Models
- Content Summarization & Recommendation
- Brand & Content Integrity
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.
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