Senior Copywriter

Who We Are Looking For

At VML, a WPP company, we are looking for a Senior Copywriter who believes the best brand stories are rooted in human truths. You will craft compelling, inclusive narratives that connect with audiences on a deeper level, turning complex business challenges into clear, resonant creative solutions. In this role, you will partner closely with a Senior Art Director, strategists, and clients to shape the voice of global brands on a highly visible, social-first account. You will ensure every word drives meaningful impact, captures the fast-paced nature of social media, and reflects our Human First values.

What You Will Do

• Drive Creative Vision: Lead the conceptualization and writing of integrated campaigns with a heavy emphasis on social-first execution, ensuring brand voice is consistent and compelling across Facebook, Instagram, TikTok, X, and emerging platforms.
• Collaborate Cross-Functionally: Partner with art directors, designers, and strategists to build cohesive creative platforms that solve client challenges and elevate the audience experience.
• Master Platform-Native Formats: Craft engaging captions, video scripts, short-form copy, and socially optimized calls-to-action that align with the unique tone and content conventions of each social channel.
• Present with Purpose: Articulate the strategic why behind your creative choices, confidently sharing ideas with internal teams and client partners to build trust and alignment.
• Mentor and Guide: Provide constructive, actionable feedback to junior writers and creatives, fostering an environment where craft and conceptual thinking can thrive.
• Champion Inclusivity: Ensure all copy and messaging is accessible, culturally resonant, and free of bias, reflecting a deep understanding of diverse audiences.

Who You Are

• An Empathetic Storyteller: You naturally center the human experience in your writing, finding the emotional core of a brief and translating it into work that moves people.
• A Strategic Thinker: You do not just write clever headlines; you understand business objectives and craft messaging that drives measurable outcomes and brand growth.
• A Socially Fluent Creator: You are deeply comfortable with social platforms, intuitively understanding how people consume content in their feeds and how to capture attention quickly.
• An Adaptable Collaborator: You thrive in dynamic environments, remaining open to feedback and pivoting gracefully when project needs, platform trends, or client directions evolve.

What You Will Need

• REQUIRED: Proven experience writing for social-first campaigns and a deep understanding of major social platforms including Meta, Instagram, TikTok, and X.
• A robust portfolio demonstrating conceptual thinking and polished copywriting across multiple platforms and formats, with a strong showcase of social media work.
• Proven experience leading creative projects from initial briefing through to final production and delivery.
• Strong presentation skills with the ability to clearly communicate creative rationale to stakeholders and clients.
• A deep understanding of how to adapt tone and voice for different brands, audiences, and digital channels.
• A proactive approach to problem-solving and a genuine passion for mentoring emerging creative talent.