SEO & IA Search Senior Consultant
About this role
Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
El mundo del SEO ha cambiado, y por tanto sabemos que nuestros proyectos deben de adaptarse a la nueva realidad: el consumidor no solo busca en línea, si no que utiliza los buscadores en la inteligencia artificial o redes sociales, por lo que nuestra estrategia también se tiene que adaptar a ello.
Responsabilidades
- Realizar auditorías SEO técnicas y de contenido.
- Implementar estrategias de optimización tanto para buscadores tradicionales como para motores generativos (ChatGPT, Gemini, etc.).
- Crear y optimizar contenido para mejorar el posicionamiento para SEO / AEO /GEO.
- Realizar keyword research y análisis de la competencia.
- Monitorear y analizar el rendimiento del posicionamiento, y elaborar informes de KPIs que aporten aplicaciones concretas.
- Colaborar con otros equipos para producir contenido relevante, atractivo y optimizado para diferentes plataformas, incluidas las de vídeo corto y social search.
- Diseñar estrategias de digital PR y link building con medios, comunidades e influencers para fortalecer la reputación y la autoridad de dominio.
- Experimentar con formatos y algoritmos de descubrimiento en plataformas sociales.
- Analizar visibilidad más allá del tráfico orgánico: respuestas generadas por IA, interacciones sociales y conversiones no de marca.
Si te apasiona el SEO, la evolución del contenido en la era de la inteligencia artificial y las nuevas formas de descubrimiento digital, queremos conocerte.
Requisitos
- Al menos 3-4 años de experiencia en las principales funciones descritas.
- Que recientemente te has interesado o hayas trabajado en nuevas plataformas de búsqueda.
- Que hayas trabajado con algunas de las siguientes herramientas: Screaming Frog, Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.).
- Nivel alto de inglés
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.
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