Social Insights Analyst University
About this role
Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
¿Qué estamos buscando?
Buscamos a un estudiante o recién graduado de formaciones relacionadas con el marketing o la publicidad y que quieran adentrarse en la parte analítica que respalda los proyectos de dicho contenido.
Los datos no son solo números, sino conversaciones esperando ser interpretadas, y tu misión será leer el pulso de las redes, detectar tendencias, analizar comportamientos y convertir todo eso en insights reales que impulsen nuestras decisiones estratégicas y la creatividad aplicada a las marcas con las que trabajamos.
Si te apasiona descubrir qué mueve a las comunidades digitales y cómo eso puede inspirar grandes ideas, sigue leyendo.
¿Qué hace un social insights?
- Análisis de Performance
Analizar el rendimiento de campañas y contenidos en redes como Meta, TikTok, X, LinkedIn o YouTube, evaluando métricas clave como alcance, engagement o conversión para medir su impacto y detectar oportunidades de mejora en segmentación, creatividades y presupuesto.
- Benchmarking & Social Listening
Entender lo que pasa en las redes utilizando herramientas como Brandwatch o Talkwalker para seguir la conversación sobre nuestras marcas y competidores, identificar tendencias culturales, memes y cambios en el comportamiento del consumidor que orienten la estrategia de comunicación y reputación.
- Reporting & Colaboración estratégica
Transformar los datos en decisiones, creando informes y dashboards visuales para los equipos de estrategia, creatividad y cliente, traduciendo métricas en insights y recomendaciones accionables junto a los equipos de Social Media, Paid y Creatividad.
Requisitos
- Tener disponibilidad de incorporarte a jornada completa el 25 de mayo de 2026, en nuestra oficina de Madrid (en formato hibrido).
- Conocimientos del entorno de social y ganas de desarrollarte en este ámbito.
- Conocimiento medio alto de excel.
- Imprescindible un nivel de inglés C1 y capacidad para desarrollarte en entornos internacionales.
- Idealmente que puedas firmar un convenio de prácticas con un centro de estudios.
#LI-EMEA
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.
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