Director, Demand Generation

cpisecurity· Marketing
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📍 Charlotte, North Carolina, United States

About this role

DIRECTOR, DEMAND GENERATION — CPI SECURITY

Position Summary

Reporting to the Chief Marketing Officer (CMO), the Director, Demand Generation will lead strategic demand generation, lead nurture, and sales enablement programs for CPI Security. This role is responsible for driving marketing-qualified leads and supporting significant revenue growth by partnering with sales, product, and content teams. The Director will also oversee a team member dedicated to lifecycle and retention journeys, with a strong emphasis on leveraging Salesforce Marketing Cloud for personalized customer engagement. The ideal candidate will have a deep understanding of the security and smart home industry, capable of developing insightful, data-driven campaigns for both residential and commercial segments.

Key Areas of Responsibility

Demand Generation Campaigns

  • Develop and execute integrated inbound and outbound campaigns (digital content, paid media, SEO/SEM, direct response) to generate qualified leads for CPI Security's solutions.
  • Partner with brand, product marketing, and content teams to create compelling messaging and creative that connects buyer challenges with CPI's unique offerings.
  • Manage agency relationships and track campaign performance to optimize lead quality and conversion.

Nurture & Sales Enablement

  • Design and implement lead nurture strategies to move prospects through the buyer's journey from awareness to Marketing Qualified Lead.
  • Oversee a team member focused on developing and optimizing lifecycle and retention journeys, with a particular emphasis on maximizing engagement and value through Salesforce Marketing Cloud.
  • Develop sales enablement materials and tools that support sales teams in converting leads and appointments, ensuring alignment with campaign objectives and business challenges.
  • Collaborate with sales and marketing operations to analyze lead performance and refine strategies for continuous improvement.

Other Responsibilities

  • Communicate program activities, results, and insights to stakeholders.
  • Stay abreast of security and smart home industry trends and competitive landscape.
  • Manage marketing budget and agency relationships.
  • Lead and develop a team of marketing professionals.

Position Requirements

  • 8-10 years progressive experience in B2C and B2B demand generation, acquisition, and nurture, preferably in home security, smart home, or home services.
  • Bachelor's degree required
  • Deep knowledge of the residential and commercial security industry.
  • Proven track record in creating and executing innovative digital customer acquisition programs focused on revenue growth.
  • Experience with direct mail campaigns, marketing automation platforms (especially Salesforce Marketing Cloud), and CRM systems.
  • Strong analytical, project management, and communication skills.

Frequently Asked Questions

Is the salary disclosed for the Director, Demand Generation position at cpisecurity?
The salary for this Director, Demand Generation role at cpisecurity is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Director, Demand Generation position at cpisecurity located?
This Director, Demand Generation role at cpisecurity is based in Charlotte, North Carolina, United States. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Which team or department does the Director, Demand Generation at cpisecurity belong to?
This Director, Demand Generation position is part of the Marketing department at cpisecurity. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Director, Demand Generation position at cpisecurity?
Click the "Apply Now" button on this page. You will be redirected to cpisecurity's official application portal hosted on greenhouse where you can submit your application directly.
When was the Director, Demand Generation job at cpisecurity posted?
This Director, Demand Generation position at cpisecurity was posted on Apr 17, 2026. Apply as soon as possible — early applications are often reviewed first.
Director, Demand Generation
cpisecurity
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