Field- & Customer Marketing Manager (EMEA / DACH Focus) - Parental leave cover
About this role
Mentimeter is an engagement tool with a clear goal in mind. To turn presentations into conversations. Through real-time interactivity and clear visualizations, we get people to participate, engage and become more productive. Transforming all those passive meetings, airless classrooms and drawn out trainings into valuable and memorable moments.
We truly believe that you achieve the best results by doing things together. And that successful leaders need to adopt a curious and collaborative mindset in order to get there. So with you at Mentimeter, you’ll be a big part of the ambition to help over 1 billion people listen, learn and work better together.
We’re on a mission to help people listen, learn, and work better together — and we’re looking for a skilled EMEA Customer Marketing Manager to help drive regional impact across high-touch and premium accounts with a strong focus on DACH.
What This Role Is About
As part of the Global Customer Marketing team, reporting to the Customer Marketing Director, you’ll translate global strategy into locally relevant, commercially impactful initiatives. You’ll work closely with EMEA Sales leadership to prioritize accounts based on our revenue model, own the regional event strategy and budget, and deliver campaigns that drive account engagement and inbound opportunities.
This is a hands-on, ownership-oriented role — you’ll be both execution-driven and commercially minded, with real accountability for measurable business outcomes.
Your Mission: What You’ll Do
Lead Field & Customer Marketing in EMEA
- Own and execute customer and field marketing programs across high-touch and premium segments.
- Increase account engagement through tailored initiatives aligned to regional priorities.
- Partner with Sales leadership to prioritize accounts and refine regional go-to-market execution.
Deliver Measurable Commercial Impact
- Drive inbound opportunities and influence pipeline growth through targeted engagement.
- Track, measure, and optimize based on KPIs like engagement, opportunity influence, and ROI.
- Continually improve regional marketing operations with insight-backed refinements.
Own Regional Events & Programs
- Design and implement the EMEA event calendar — from industry events to customer events and webinars.
- Manage regional marketing budget decisions tied to commercial impact.
- Ensure events and programs are locally relevant and aligned with global playbooks.
Translate Global Strategy into Local Success
- Localize global campaigns in ways that resonate with EMEA and DACH audiences.
- Provide structured feedback from the market to inform global strategy.
- Identify trends, competitive dynamics, and regional needs that unlock better performance.
What We’re Looking For
- 4–6+ years of B2B or SaaS marketing experience with a focus on field, customer, or revenue- aligned marketing.
- A commercial mindset — you get pipeline, account engagement, opportunity influence, and ROI.
- Track record owning regional programs, events, and budget decisions.
- Strong collaborator — you work comfortably with Sales leadership and cross-functional teams.
- German language skills at a professional level are required
- Ability to balance execution with analysis and continuous improvement.
- Experience with CRM and marketing automation systems (e.g., Salesforce, Braze) is a plus.
- An AI-first, experimental mindset — you proactively use AI to work smarter, uncover insights faster, and increase marketing impact. You’re curious, test-driven, and continuously improving how work gets done.
Why You’ll Love Working With Us
- You’ll be part of a purpose-led company that values inclusive collaboration and meaningful work.
- This role offers autonomy and impact within a growing global team.
- Mentimeter values growth — for our customers and our people.
- You’ll work with diverse, inspiring colleagues who move fast, think big, and support one another.
What Mentimeter can offer
At Mentimeter we can offer a diverse and inclusive work environment supported by smart and driven colleagues. We believe in continuous professional development for all of our colleagues and therefore offer access to a leadership program (including external personal coach) and relevant education to ensure that we continue to be state-of-the-art when it comes to innovating and building Mentimeter. Your place will be in a growing company with lots of career opportunities, working on a beloved product used by more than 300 million people. It’s not all about work though, we also offer a very healthy view on work-life balance.
All of this comes attached with a competitive compensation and benefits package, including pension contributions. Learn more about our benefits by visiting our Benefits & Perks page
At Mentimeter, we believe AI helps us work smarter - but it never replaces the human assessment, curiosity, and personal connection that define our culture and our hiring. We use AI as a sparring partner: to bounce ideas, bring new perspectives, support structure, and make our work more efficient. But the meaning, decisions, and interactions always come from people.
- AI does not screen or decide on candidates.
- There is no automated filtering, ranking, or decision-making in our recruitment process. Every application is reviewed by a person.
- Hiring teams may use AI to support their work - for example, to structure notes, prepare interview questions, or organize their thinking.
Culture at Mentimeter
At Mentimeter we believe in giving everyone a voice - regardless of who you are. So we build a platform that does just that. Our platform is not only our product but also our organization. A platform where people feel safe, where differences are embraced, a place where you can have fun. We strongly encourage applicants who are people of color, LGBTQ+, women, people with disabilities, and/or formerly incarcerated people, and a college degree is not strictly required. In order to give everyone a voice, we need to be as diverse as our users.
Learn more about our culture by visiting our Culture page.
Review our Privacy Policy for more information.
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