Brand Manager (Global Crypto Exchange)
hyphenconnect· Marketing
About this role
We are hiring for a global top-tier digital asset exchange, serving millions of users across multiple continents. The company operates in a highly competitive, fast-moving market and is known for strong product execution, deep liquidity, and rapid global expansion.
Responsibilities
- Brand Strategy & Positioning: Define and evolve the brand’s global DNA, ensuring a consistent voice and visual identity across all touchpoints (App, Web, Social, Offline).
- Integrated Campaigns: Lead the end-to-end execution of large-scale brand awareness campaigns, from World Cup sponsorships to localized community activations.
- Cross-Cultural Narrative: Craft compelling stories that translate seamlessly between Western "Crypto Twitter" (X) culture and the nuances of the Asian/Chinese crypto landscape.
- Market Intelligence: Monitor industry trends and competitor moves to ensure the exchange remains a "top-of-mind" choice for both retail traders and institutional clients.
- Creative Oversight: Manage internal and external creative agencies to produce world-class visual assets, videos, and copy.
- Crisis Management: Work closely with PR and Legal to protect brand equity during market volatility or regulatory shifts.
Qualifications
- Experience: 5+ years of brand management experience, preferably with a top-tier exchange, global fintech, or a high-growth "Unicorn" tech company.
- Language: Native-level fluency in Mandarin Chinese (written/spoken) and professional proficiency in English.
- Crypto Native: Deep understanding of blockchain technology, DeFi, NFTs, and the psychological drivers of crypto traders.
- Analytical Rigor: Ability to turn brand sentiment data and "Share of Voice" (SOV) metrics into actionable marketing strategies.
- Leadership: Proven track record of managing cross-functional teams and external vendors in a fast-paced, high-pressure environment.
Frequently Asked Questions
Is the salary disclosed for the Brand Manager (Global Crypto Exchange) position at hyphenconnect?
The salary for this Brand Manager (Global Crypto Exchange) role at hyphenconnect is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Brand Manager (Global Crypto Exchange) position at hyphenconnect located?
This Brand Manager (Global Crypto Exchange) role at hyphenconnect is based in Hong Kong. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Which team or department does the Brand Manager (Global Crypto Exchange) at hyphenconnect belong to?
This Brand Manager (Global Crypto Exchange) position is part of the Marketing department at hyphenconnect. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Brand Manager (Global Crypto Exchange) position at hyphenconnect?
Click the "Apply Now" button on this page. You will be redirected to hyphenconnect's official application portal hosted on greenhouse where you can submit your application directly.
When was the Brand Manager (Global Crypto Exchange) job at hyphenconnect posted?
This Brand Manager (Global Crypto Exchange) position at hyphenconnect was posted on Mar 24, 2026. Apply as soon as possible — early applications are often reviewed first.
Brand Manager (Global Crypto Exchange)
hyphenconnect
You'll be redirected to hyphenconnect's official application page on Greenhouse.