CMO (L1/RWA) - Global Remote/ Mandarin Speaking
hyphenconnect· Engineering
About this role
The Role
This is a senior leadership role for a seasoned Web3 marketer ready to move beyond brand-building and own the full go-to-market function at the ecosystem level. The CMO will shape protocol narrative, drive on-chain growth, and transition the marketing org into a decentralized, community-led engine — with direct accountability for TVL, active addresses, and developer adoption.
Responsibilities
- Design and execute GTM strategies that align developer, validator, and end-user incentives to drive TVL and on-chain activity
- Own protocol positioning — establishing the project as the de facto standard in its niche by translating complex technical primitives into high-impact narratives for both institutional and retail audiences
- Evolve the marketing function from audience-building to ecosystem governance, enabling contributors and community members to act as decentralized brand evangelists
- Define and track marketing ROI through on-chain analytics and wallet-behavior data — moving beyond vanity metrics to measure active addresses, retention, and protocol stickiness
Requirements
- 7+ years in high-growth tech, with a minimum of 3 years leading marketing for a Layer 1, Layer 2, DeFi protocol, or major blockchain ecosystem
- Demonstrated success scaling a developer ecosystem, including ownership of grant programs, hackathons, and incentive design
- Strong technical fluency across EVM/non-EVM dynamics, cross-chain interoperability, and tokenomics — comfortable holding strategic conversations with CTOs and Lead Architects
- Proven ability to operate at the C-suite level with cross-functional ownership across product, community, and BD
Nice to Have
- Background in RWA, modular rollup infrastructure, or ZK-based systems
- Existing relationships within the institutional DeFi or Web3 VC community
Frequently Asked Questions
Is the salary disclosed for the CMO (L1/RWA) - Global Remote/ Mandarin Speaking position at hyphenconnect?
The salary for this CMO (L1/RWA) - Global Remote/ Mandarin Speaking role at hyphenconnect is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the CMO (L1/RWA) - Global Remote/ Mandarin Speaking position at hyphenconnect located?
This CMO (L1/RWA) - Global Remote/ Mandarin Speaking role at hyphenconnect is based in APAC. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Which team or department does the CMO (L1/RWA) - Global Remote/ Mandarin Speaking at hyphenconnect belong to?
This CMO (L1/RWA) - Global Remote/ Mandarin Speaking position is part of the Engineering department at hyphenconnect. See the full job description for more information about the team structure and responsibilities.
How do I apply for the CMO (L1/RWA) - Global Remote/ Mandarin Speaking position at hyphenconnect?
Click the "Apply Now" button on this page. You will be redirected to hyphenconnect's official application portal hosted on greenhouse where you can submit your application directly.
When was the CMO (L1/RWA) - Global Remote/ Mandarin Speaking job at hyphenconnect posted?
This CMO (L1/RWA) - Global Remote/ Mandarin Speaking position at hyphenconnect was posted on May 11, 2026. Apply as soon as possible — early applications are often reviewed first.
CMO (L1/RWA) - Global Remote/ Mandarin Speaking
hyphenconnect
You'll be redirected to hyphenconnect's official application page on Greenhouse.