Country Lead (South Africa) - CEX
hyphenconnect· Others
About this role
We are hiring for a global top-tier digital asset exchange, serving millions of users across multiple continents. The company operates in a highly competitive, fast-moving market and is known for strong product execution, deep liquidity, and rapid global expansion.
As part of their international expansion strategy, they are strengthening their footprint in South Africa, one of the most strategically important and regulated crypto markets globally.
The Country Lead (South Africa) will own end-to-end responsibility for the company’s market strategy, growth, and brand presence in South Africa. This role acts as the primary driver for user growth, trading volume, ecosystem partnerships, and local market positioning, while working closely with global teams.
Key Responsibilities
- Develop and execute the overall country strategy for South Africa, with clear ownership of trading volume growth, user acquisition, and market expansion
- Lead and participate in online and offline marketing initiatives, including meetups, seminars, Web3 conferences, sponsorships, and KOL / VIP engagement events
- Build, manage, and maintain strong relationships with local ecosystem stakeholders, including KOLs, media, Web3 projects, communities, and institutional or VIP clients
- Drive localized marketing, branding, and user education initiatives to strengthen the company’s influence within the South Africa crypto ecosystem
- Monitor and analyze South Africa crypto market trends, regulatory developments, and competitive landscape, translating insights into locally optimized growth strategies
- Act as the key local representative, collaborating with global marketing, product, BD, and compliance teams
- Track performance and provide regular reporting on market results and insights, with accountability for core KPIs such as trading volume, active users, and new user registrations
Qualifications
- Bachelor’s degree or above; background in Finance, Economics, Marketing, or related fields preferred
- 5+ years of experience in South Africa market leadership, business development, or market expansion roles
- Experience in crypto, fintech, or internet platforms is highly preferred
- Strong understanding of the South AfricaWeb3 ecosystem and digital asset exchange business models
- Established local industry network in South Africa (projects, media, KOLs, communities, institutions, etc.)
- Excellent communication and stakeholder management skills, with experience working in cross-border and multicultural teams
- Solid working proficiency in English or Chinese
- Highly results-oriented, with strong execution capability and market sensitivity
Nice to Have
- Previous experience as a Country Lead / Regional Head at an international crypto exchange or Web3 company
- Familiarity with South Africa regulatory frameworks or access to relevant compliance resources
- Proven track record in community growth, strategic partnerships, or institutional client development
Frequently Asked Questions
Is the salary disclosed for the Country Lead (South Africa) - CEX position at hyphenconnect?
The salary for this Country Lead (South Africa) - CEX role at hyphenconnect is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Country Lead (South Africa) - CEX position at hyphenconnect located?
This Country Lead (South Africa) - CEX role at hyphenconnect is based in South Africa. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Which team or department does the Country Lead (South Africa) - CEX at hyphenconnect belong to?
This Country Lead (South Africa) - CEX position is part of the Others department at hyphenconnect. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Country Lead (South Africa) - CEX position at hyphenconnect?
Click the "Apply Now" button on this page. You will be redirected to hyphenconnect's official application portal hosted on greenhouse where you can submit your application directly.
When was the Country Lead (South Africa) - CEX job at hyphenconnect posted?
This Country Lead (South Africa) - CEX position at hyphenconnect was posted on Apr 28, 2026. Apply as soon as possible — early applications are often reviewed first.
Country Lead (South Africa) - CEX
hyphenconnect
You'll be redirected to hyphenconnect's official application page on Greenhouse.