Social Media Lead (Global Crypto Exchange)

hyphenconnect· Marketing
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📍 Singapore

About this role

We are hiring for a global top-tier digital asset exchange, serving millions of users across multiple continents. The company operates in a highly competitive, fast-moving market and is known for strong product execution, deep liquidity, and rapid global expansion.

They are now hiring a Social Media Lead to own global social strategy and execution across platforms. This role is responsible for global social media strategy, content innovation, and growth governance. You will lead social matrix operations across multiple platforms, working closely with regional teams, content creators, and marketing leadership.

We are looking for someone creative, culturally sharp, and execution-driven, who understands the pace and dynamics of the Web3 / exchange industry.

Key Responsibilities

  • Own the global social media strategy, including platform positioning, content pillars, and growth goals
  • Manage a multi-platform social media matrix (X / Twitter, Telegram, Instagram, TikTok, YouTube, regional platforms, etc.)
  • Drive creative content ideation — bold, timely, and native to crypto culture
  • Plan and execute content around market cycles, launches, events, and trending narratives
  • Establish clear content governance, workflows, and performance metrics
  • Collaborate with regional teams to ensure global consistency with local relevance
  • Monitor trends, memes, sentiment, and competitor activity in real time
  • Manage external agencies, creators, or internal editors where applicable
  • Balance brand safety, compliance awareness, and growth velocity

Qualifications & Background

  • Proven experience leading social media strategy at scale, not just execution
  • Strong creative instincts — able to “make things happen” and drive engagement
  • Deep familiarity with Web3 / crypto / exchange industry rhythms, users, and narratives
  • Strong leadership, strategic thinking, and executive communication skills



Frequently Asked Questions

Is the salary disclosed for the Social Media Lead (Global Crypto Exchange) position at hyphenconnect?
The salary for this Social Media Lead (Global Crypto Exchange) role at hyphenconnect is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Social Media Lead (Global Crypto Exchange) position at hyphenconnect located?
This Social Media Lead (Global Crypto Exchange) role at hyphenconnect is based in Singapore. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Which team or department does the Social Media Lead (Global Crypto Exchange) at hyphenconnect belong to?
This Social Media Lead (Global Crypto Exchange) position is part of the Marketing department at hyphenconnect. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Social Media Lead (Global Crypto Exchange) position at hyphenconnect?
Click the "Apply Now" button on this page. You will be redirected to hyphenconnect's official application portal hosted on greenhouse where you can submit your application directly.
When was the Social Media Lead (Global Crypto Exchange) job at hyphenconnect posted?
This Social Media Lead (Global Crypto Exchange) position at hyphenconnect was posted on Dec 21, 2025. Apply as soon as possible — early applications are often reviewed first.
Social Media Lead (Global Crypto Exchange)
hyphenconnect
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