Social Media Lead (PR | Global Crypto Exchange)

We are hiring for a global top-tier digital asset exchange, serving millions of users across multiple continents. The company operates in a highly competitive, fast-moving market and is known for strong product execution, deep liquidity, and rapid global expansion.

They are now hiring a Social Media Lead to own global social strategy and executive communications. This role is responsible for the company’s global narrative, sentiment management, and strategic positioning across platforms. You will lead social matrix operations and high-stakes content development, working closely with leadership, PR, and marketing teams to ensure consistent alignment with corporate goals.

We are looking for a strategic leader who is execution-driven and understands the pace and dynamics of the Web3 / exchange industry.

Key Responsibilities

• Own the global social media strategy, including platform positioning, content pillars, and the public presence of the CEO’s accounts (primarily X/Twitter)

• Manage a multi-platform social media matrix (X/Twitter, Telegram, Instagram, TikTok, YouTube, regional platforms, etc.)

• Elevate executive thought leadership by developing a cohesive communication strategy across owned, earned, and paid channels

• Lead the creation of high-stakes content, including speeches, keynotes, op-eds, blog posts, and LinkedIn articles

• Provide strategic counsel and messaging support during sensitive or high-pressure situations to ensure brand safety

• Establish clear content governance and workflows to ensure global consistency with local relevance across regional teams

• Monitor trends, memes, sentiment, and competitor activity in real time using social listening tools to optimize brand health

• Oversee internal and external alignment by managing junior staff, external agencies, and collaborating with PR, Legal, and Marketing teams

• Balance growth velocity with compliance awareness and overall brand reputation management

Qualifications & Background

• Proven experience leading social media strategy at scale, with a focus on strategic communication and narrative management

• Deep familiarity with the Web3 / Crypto / Exchange industry rhythms, user narratives, and market cycles

• Strong leadership and executive communication skills, with the ability to navigate complex industry conversations

• Exceptional English writing and editing skills, capable of drafting sophisticated content for C-suite executives

• A consistent professional track record, with a minimum of 2–3 years spent at each previous organization

• Strong strategic instincts — able to “make things happen” while maintaining a professional and authoritative brand voice