Director of Marketing, UK
About this role
Why We Exist and What We Do:
At Dr. Squatch (www.drsquatch.com), we’re raising the bar on men’s personal care with our line of natural, high-performance products. We’re on a high-growth, fast-moving ride, continually introducing new product categories, launching into retailers nationwide, and growing internationally. We have been recognized and certified by Great Place to Work® multiple times, and we achieved status as a certified B Corp in 2023. We are looking for passionate, talented people who want to join us in our mission to inspire and educate men to be happier and healthier!
About the Role:
We are seeking a Director of Marketing, EMEA to lead the charge in building our brand across the region. This isn’t just any marketing role, it’s an opportunity to drive meaningful impact in a new and growing region. The ideal candidate will have over 12 years of experience, blending the strategic rigor of a Consumer Packaged Goods (CPG) company with the agility and innovation of a start-up.
This role will report to the Chief Brand Officer.
This is a full-time hybrid role with benefits based out of London, England, United Kingdom.
Key Responsibilities:
- Strategic Vision: Develop and execute a robust marketing strategy tailored to the EMEA region, aligning with our global brand mission and values.
- Market Insights: Conduct deep market research to understand consumer behavior, identify trends, and assess competitive dynamics to inform our brand positioning, messaging, and creative direction for the audiences across the varied countries.
- Campaign Excellence: Design and implement integrated marketing campaigns across digital, social, out-of-home, PR, and experiential channels to drive brand awareness and customer engagement.
- Brand Partnerships: Identify and establish partnerships with brand ambassadors, influencers, and creators to enhance brand visibility and engagement.
- Retail Marketing: Collaborate with our retail team to bring our brand to life in-store.
- Agency Management: Build and manage relationships with external agencies and vendors to deliver high-quality marketing initiatives on time and within budget.
- Budgeting: Manage brand budget and allocate resources effectively to maximize ROI and achieve business goals.
- Performance Tracking: Monitor and analyze brand performance metrics, providing regular reports and insights to senior leadership.
- Cross-Functional Leadership: Lead and inspire cross-functional team members in a matrix organization, fostering collaboration and ensuring alignment with overall business objectives.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree is a plus.
- 12+ years of experience in marketing roles, with a significant portion spent in both CPG and start-up environments.
- Experience in the personal care, cosmetics, and/or beauty industries preferred.
- Proven success in launching and growing brands in new markets.
- Proven track record of launching and scaling brands in new markets.
- Deep understanding of the UK market and its unique consumer dynamics.
- Deep understanding of the EMEA region and its unique consumer dynamics.
- Exceptional communication and leadership skills, with the ability to inspire and motivate a team.
- Strong leadership skills with the ability to inspire and motivate cross-functional teams.
- Fluency in English is a must. Fluency in an additional European language is a plus.
- Creative thinker with a strategic mindset and a results-oriented approach.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
#LI-TC1 #LI-FULLTIME
Who We Are:
Our core values come naturally and make us a better, more whole, and unique team. We are Bold & Innovative - we are creative, rethink how things are done, and find a way. We Play to Win - we have high standards, we encourage ownership of work, we are scrappy, we act with urgency, and we invest in the outcome of our work. We are Team Squatch - we are humble, help others outside our own wheelhouse, stay positive, have fun, and have approachable and transparent leadership.
We offer a competitive salary in a growth-focused & collaborative team environment. Benefits include medical, dental, vision, 401k with Squatch match, and PTO. We also have great perks like healthy snacks, frequent company events, and of course, free products!
For Applicants with Disabilities. Reasonable accommodation will be made so that qualified applicants with disabilities may participate in the application process. If you need any accommodations during the hiring process, please let us know when you submit your application and we'll do our very best to adjust as needed.
For Information regarding Data Privacy, please review https://privacy.drsquatch.com/.
Unsolicited Resume Policy. Dr. Squatch (“DRSQ”) employs an internal Talent Acquisition department. Exceptionally, DRSQ may choose to supplement that internal team with support from temporary staffing agencies, placement services, and/or recruiting agencies ("Agency"). Agencies are hereby specifically directed NOT to contact DRSQ employees directly in an attempt to present candidates. DRSQ’s Talent Acquisition team is responsible for all candidate presentations to our hiring managers.
To protect the interests of all parties, Dr. Squatch will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to DRSQ, including unsolicited resumes sent to a DRSQ email address or mailing address, directly to DRSQ employees, or to DRSQ’s resume database will be considered property of Dr. Squatch.
DRSQ will not pay a placement, service or other fee for any placement resulting from the receipt of an unsolicited resume. This also includes partial resumes, LinkedIn profiles, general candidate profiles, and/or candidate details or information. DRSQ will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees.
DRSQ’s Talent Acquisition team must provide advance written approval to an Agency to submit resumes and/or profiles for a specific job-opening, and the approval must be in conjunction with a valid fully executed staffing, placement or other service agreement. DRSQ will not pay a fee to any Agency that does not have a fully executed agreement in place prior to submission, receipt and placement of candidates.
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