CRM (Campaign) Manager | Betty CA
bettyjobboard· Live Ops
About this role
About Us:
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.
Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.
Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.
Our Values:
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.
Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.
Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.
Our Values:
- We are honest - we value honesty in all aspects.
- Bring the Olives - we offer premium customer experience.
- Think Big - we believe in always striving for more.
Role summary:
As a CRM (Campaign) Manager, you play a central role in shaping and optimizing the player experience within Betty Canada’s Live Ops team. You will design, execute, and analyze campaigns that drive retention, engagement, and monetization - ensuring every touchpoint feels rewarding, timely, and player-focused. By combining data insights, player behavior understanding, and competitive awareness, you will help deliver a best-in-class player experience.
Key Responsibilities:
- Develop and steer a promotion strategy that harmonizes player expectations with business objectives
- Lead day-to-day execution of offers, campaigns, and live events, ensuring strong performance against targets
- Drive the tactical implementation and rollout of campaigns, journeys, communication and product feature support in line with quarterly plans
- Lead A/B and multivariate tests to optimize retention, engagement, and monetisation
- Tailor promotions to deliver the right message, to the right segment, at the right time
- Collaborate with Product and LiveOps teams to innovate on personalization, segmentation, feature development and automation capabilities.
- Work closely with the Head of LiveOps to align strategy, report results, and share insights with the wider team.
- Share learnings, propose improvements, and bring a test-and-learn culture to daily operations.
Requirements:
- Strong knowledge of the online entertainment industry (online casino/social games/mobile games)
- Robust analytical skills with a data-first mindset, prioritizing metrics-driven approaches to decision-making.
- Comfortable taking calculated risks and effectively communicating lessons.
- Fluent in English with excellent communication skills - able to express ideas clearly and consider multiple perspectives.
- Good understanding of the product, finance and/or marketing areas
What we offer:
- Competitive salary
- Premium Health insurance
- Career and skills development opportunities
- Fun and collaborative team environment
- New modern office space
Frequently Asked Questions
Is the salary disclosed for the CRM (Campaign) Manager | Betty CA position at bettyjobboard?
The salary for this CRM (Campaign) Manager | Betty CA role at bettyjobboard is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the CRM (Campaign) Manager | Betty CA position at bettyjobboard located?
This CRM (Campaign) Manager | Betty CA role at bettyjobboard is based in Sofia, Bulgaria. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Which team or department does the CRM (Campaign) Manager | Betty CA at bettyjobboard belong to?
This CRM (Campaign) Manager | Betty CA position is part of the Live Ops department at bettyjobboard. See the full job description for more information about the team structure and responsibilities.
How do I apply for the CRM (Campaign) Manager | Betty CA position at bettyjobboard?
Click the "Apply Now" button on this page. You will be redirected to bettyjobboard's official application portal hosted on greenhouse where you can submit your application directly.
When was the CRM (Campaign) Manager | Betty CA job at bettyjobboard posted?
This CRM (Campaign) Manager | Betty CA position at bettyjobboard was posted on Jan 5, 2026. Apply as soon as possible — early applications are often reviewed first.
CRM (Campaign) Manager | Betty CA
bettyjobboard
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