Marketing Science Lead

As a Marketing Science Lead you will be responsible for leading the execution of the account and office-level vision and priorities within the organization.

The main output of the role is to deliver Marketing Science projects, deliverables, and related work to clients across a broad range of initiatives. Career development is typically provided by Marketing Science Directors or Senior Directors, but may be adapted depending on the account or office location.

The nature of the role is that of a leader, expected to understand Marketing Science at an advanced level and lead project contributions for client-facing deliverables.

You will:

Leadership & Problem Solving

• Identify, build, and lead teams to solve complex business and analytical problems.

• Provide leadership over project delivery and ownership requirements.

• Manage both Analysts’ deliverables and your own deliverables, ensuring that the Marketing Science Associate Director or Director maintains visibility into project progress.

Marketing Science Expertise

5-8 years of experience with at least two and deep understanding of at least four of the following areas:

• Data architecture (ETL / data integration)

• Automated data ingestion and reporting

• Data science and statistical programming

• Testing and personalization

• Data visualization

• Website platform implementation

Data Storytelling & Insights

• Excel in data storytelling.

• Guide junior team members in translating findings into clear and actionable insights for clients and stakeholders.

Business Development

• Participate in business development activities, including:

  • Shaping analytics content

  • Recommending methodologies and technologies

  • Estimating level of effort

  • Supporting appropriate resource allocation

Communication & Presentation

• Provide feedback and refinement for presentations.

• Deliver high-level presentations to both internal and external stakeholders.

You have

Soft Skills

• Strong interpersonal and team-building skills.

• Ability to foster a cohesive and effective work environment.

• Proactively check in and report on team members’ needs.

• Ability to refine communication to meet client expectations and business objectives.

• Strong capability to communicate effectively with senior clients and stakeholders.

Hard Skills

• Advanced understanding of:

  • Adobe Analytics

  • Google Analytics

  • Media tools

• Ability to navigate technical and analytical challenges.

• Advanced knowledge and practical experience with agency technology platforms.

Key Activities

• Provide work and team leadership across projects.

• Ensure project delivery standards and ownership are maintained.

• Lead the ideation, development, and execution of measurement strategies and frameworks.

• Provide career development guidance, leadership, and support to Analysts and Analyst teams.

• Support Marketing Science Directors and Senior Directors in scoping Marketing Science staffing and team management needs.

What We Offer:

• Maternity and parental leave extra days
• Competitive benefits packages
• Vacation, compassionate leave, sick days, and flex days
• Access to online services for families and new parents
• Diversity and Inclusion Board with 12 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts
• Asociación solidarista

“The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible!  Our new hires & employees are the future of our organization, and we want to set you up for long-term success.  In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.  The ask stems from our want to:  

Strengthen opportunity for continuous learning

Improve collaboration and team relationships.  

Increase employee engagement  

We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.”